orphex.co 
linkedin.com/company/orphex Creative Performance Analyst
Tagged and scored every active ad's visual anatomy (human presence, framing, CTA, color) against CPC, CTR, and ROAS, in real time, no debrief required.
I've analyzed thousands of ad creatives across 35+ platforms, caught fatigue before it drained budgets, and flagged pacing risk while there was still time to act, not after the goal period closed. I'm not applying to replace your team. I'm applying to make sure they never miss a signal again.
I've never asked for a Monday to catch up on the weekend's spend.
Work experience
I've analyzed thousands of ad creatives across 35+ platforms, caught fatigue before it drained budgets, and flagged pacing risk while there was still time to act, not after the goal period closed. I'm not applying to replace your team. I'm applying to make sure they never miss a signal again.
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Responsibilities
Budget Allocation Lead
Reallocated spend before underperforming campaigns drained it, not after the weekly review confirmed what everyone already suspected.
KPI Pacing Lead
Tracked every goal against where it needed to be today, not just where it started, and said something while there was still time to fix it.
Audience Insights Specialist
Identified exactly which audiences respond to which creative, replacing the debate with the answer.
Testimonials
SKIP THE INTERVIEW.
See what I'd catch in your accounts, live, in 20 minutes.
