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Budget Allocation

Budget Allocation analysis is a sophisticated analytics tool specifically designed to present and categorize your marketing campaigns according to their goals. It offers a unified view of campaigns spanning platforms such as Meta, Google, TikTok and all other integrated advertising channels, and provides critical insights into the performance trends of these campaigns over time. This allows you to monitor the effectiveness of your marketing strategy and optimize it based on historical data.

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Budget Allocation

Maximize Your Marketing Spend with Precision

Unified Campaign Overview:

Get both a collective and detailed platform-specific view, enhanced by customized metric selection to match your objectives.

Strategic Investment Insights:

Deep insights suggest where to amplify investment for high ROI and where to scale back on underperformers.

Harmonized Data Analysis:

Seamlessly analyze data from MMPs and Google Analytics across all channels for consistent insights.

Objective-centric Evaluation:

Campaigns are assessed based on their unique objectives and relevant target metrics, ensuring optimal budget value.

Integrated Analytics Perspective:

Our holistic approach combines panel metrics and analytics metrics, providing a comprehensive evaluation landscape.

Ad Metrics Overview:

Swiftly scan ad accounts to retrieve metrics like spend, return, and ROAS for your chosen date range.

Why is it a game changer for businesses?

Budget Allocation revolutionizes the way businesses strategize their marketing budgets. Rather than a one-size-fits-all approach, this tool provides real-time insights into each campaign's performance, enabling swift and informed budgeting decisions. Businesses can now pinpoint and capitalize on their best-performing campaigns, while simultaneously identifying and optimizing the underachievers. This data-driven approach not only maximizes ROI but also ensures a company's marketing efforts remain agile and responsive to the ever-evolving digital landscape.

Drive results with clear insights!

Save time, make better decisions and scale your campaigns faster.

  • Simple Integration
  • Data-Driven Insights
  • Actionable Recommendations
  • 20+ Analyses