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Search Term Analysis

Discover the power of detailed search term analysis with our innovative N-gram tool. By segmenting your Google Ads search queries into 1, 2 or 3-word segments, this analysis gives you a better understanding of customer search behavior and the specific intent behind each query. By learning about the most effective words and phrases, it helps you improve your keyword strategies for maximum impact.

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Search Behavior

Decoding the N-grams and Search Behavior

N-gram Dissection:

It commences by breaking down search queries into 1, 2, or 3 components or 'grams'. This approach provides a detailed perspective on the significance of each word within the broader search context.

Granular Examination:

Offering insights across various hierarchies, whether at the account, campaign, or ad group levels, ensures a comprehensive assessment of search term efficacy.

Grouping for Impact:

By classifying search terms into 1, 2, or 3-word clusters, businesses can determine the terms that contribute most to their campaign's success or, conversely, act as inhibitors.

Why is it a game changer for businesses?

Identify key patterns and trends in search behaviour and use this information to precisely optimise your advertising campaigns. Tailor your adverts to align with the most influential search terms, increasing their relevance and effectiveness. This approach not only improves ad performance, but also guides smarter, data-driven decision-making. Leverage this analysis to make your marketing efforts more efficient and effective, and get a higher return on your advertising investment. Fine-tune your strategy to gain a competitive advantage in the digital market.

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