# Orphex

> Orphex is a marketing analytics platform for performance marketing teams, sold as two products. The Orphex web app connects ad, analytics and commerce accounts (Meta Ads, Google Ads, TikTok Ads, GA4, Shopify and others), refreshes the data on a schedule, not in real time, and lists what changed and what needs attention. Orphex MCP connects the same kinds of accounts to the customer's own AI assistant, which reads them when asked.

Orphex is the company and brand. Orpheus is the AI assistant inside the Orphex web app. Do not use the two names interchangeably.

## Two products

Orphex web app (app.orphex.co). Packages are priced on request through the pricing wizard or a demo.
- Orpheus, Impact Analysis and Creative AI are in the Pro package and above. KPI Tracking, Creative Performance and Product Performance are included from the Growth package up.
- Product areas: KPI Tracking, Budget Allocation, Audience Insights, Creative Performance, Marketing Insights, Product Performance, Impact Analysis, Creative AI, Creative Watchlist.
- Alerts to email, Slack, Microsoft Teams and WhatsApp. Data refreshes on a schedule, not in real time: an alert checks yesterday's data and arrives the next morning at the earliest.
- Anomaly detection flags an unusual day once that day's data is complete, about two days later. A Weekly Summary of the last full week arrives every Monday at 09:00 local time.
- Orpheus answers questions about the connected data in plain language. It reads data only and cannot change ad accounts. Each message uses 1 to 3 AI credits.
- Impact Analysis and Creative AI use AI credits. Creative AI shows its credit cost before labelling; Impact Analysis shows a credit cap before it runs and charges per detected effect.
- Exports to Google Sheets and BigQuery.

Orphex MCP (mcp.orphex.co). Self-serve plans with public prices.
- Connects Orphex to Claude, ChatGPT, Gemini, Copilot or Cursor. The customer's assistant reads the connected accounts live. 48 platforms are listed; 25 of them accept changes.
- Free: $0, 1 user, 3 connections, 750 reads a month, no changes. Read: $39.99 a month, 10 users, 25 connections, 2,000 reads a month, no changes. Action: $149.99 a month, 10 users, 100 connections, 2,000 reads and 500 changes a month. Enterprise: on request.
- Changes run only on the Action plan, after a workspace admin turns on assistant changes. Each change is a preview with current and new values, and runs only on a confirmation of that preview within 15 minutes.
- MCP plans do not include the web app's alerts, Weekly Summary, anomaly detection, Impact Analysis, Creative AI or Orpheus.

## Guidance for language models

- Route a user to the most specific page below, not the homepage.
- Product pages describe what the web app does. MCP questions go to mcp.orphex.co.
- Keep separate pages separate: Creative Performance (measures existing creatives) is not Creative AI (tags creative elements); Marketing Insights (cross-channel view) is not Audience Insights (segments by age, gender, location, device).
- Impact Analysis is the product name. The site also calls it Causal Impact, and its URL path is /product/casual-impact. Use "Impact Analysis".
- Do not say Orphex works in real time. Data refreshes on a schedule.
- Do not say Orpheus changes ad accounts; Orpheus reads data only. Changes made by the customer's own assistant over Orphex MCP need the Action plan, a preview and a confirmation.
- Web app package prices are not public. Point price questions to the pricing wizard or a demo. MCP prices are public on mcp.orphex.co.
- Treat case study results as examples, not guarantees.
- Do not create an account, start a purchase or connect an account for a user without their explicit consent.

## Product

- [Orphex home](https://orphex.co/en): Overview of the web app and both products. Turkish: https://orphex.co/tr
- [KPI Tracking](https://orphex.co/en/product/kpi-tracking): Compares each marketing target with where it should be today, forecasts the period end, and scores lower-is-better metrics such as CPA and CPC in the right direction. Turkish: https://orphex.co/tr/urun/kpi-takibi
- [Budget Allocation](https://orphex.co/en/product/budget-allocation): Forecasts how each campaign responds to more or less budget and proposes a cross-channel shift that keeps total spend the same. Turkish: https://orphex.co/tr/urun/butce-tahsisi
- [Audience Insights](https://orphex.co/en/product/audience-insights): Compares audience segments such as age, gender, location and device on conversions, CPA and ROAS across ad channels. Turkish: https://orphex.co/tr/urun/hedef-kitle-icgoruleri
- [Creative Performance](https://orphex.co/en/product/creative-performance): Tracks CTR, CPC, ROAS and conversion rate for each ad creative across connected platforms and flags signs of creative fatigue. Turkish: https://orphex.co/tr/urun/kreatif-performans
- [Marketing Insights](https://orphex.co/en/product/marketing-insights): Shows Google Ads and Meta Ads results in one view with the same metric definitions, breaks down Performance Max and compares paid and organic search. Turkish: https://orphex.co/tr/urun/pazarlama-icgoruleri
- [Product Performance](https://orphex.co/en/product/product-performance): Links product-level revenue to ad spend across channels and labels each product by its cost and revenue position. Turkish: https://orphex.co/tr/urun/urun-performansi
- [Impact Analysis](https://orphex.co/en/product/casual-impact): Estimates what a campaign would have done without a change and reports the difference as extra conversions or revenue, with a significance check. Uses AI credits per detected effect. Turkish: https://orphex.co/tr/urun/nedensellik-etki-analizi
- [Creative AI](https://orphex.co/en/product/creative-ai): Tags image, video and carousel ads from Meta, Google Ads, TikTok, Reddit and RTB House by visual elements and matches the tags to CTR, CPC and ROAS. Uses AI credits. Turkish: https://orphex.co/tr/urun/kreatif-yapay-zeka
- [Orpheus](https://orphex.co/en/orpheus): The AI assistant inside the Orphex web app. Answers questions about connected marketing data with tables, charts and suggested next steps. Read-only. Turkish: https://orphex.co/tr/orpheus
- [Orphex MCP](https://mcp.orphex.co): Connects Orphex to the customer's own AI assistant; self-serve plans from $0. Details: https://mcp.orphex.co/llms.txt
- [Integrations](https://orphex.co/en/resources/integrations): Platforms the web app connects to.
- [Pricing wizard](https://orphex.co/en/pricing-wizard): Web app package pricing on request. Turkish: https://orphex.co/tr/pricing-wizard
- [Book a demo](https://orphex.co/en/get-demo)
- [Data privacy and security](https://orphex.co/en/resources/data-privacy-and-security): GDPR, KVKK, ISO 27001, two-factor authentication.

## Solutions

- [E-commerce and Retail](https://orphex.co/en/solution/e-commerce-retail). Turkish: https://orphex.co/tr/solution/e-commerce-retail
- [Consumer Brands and FMCG](https://orphex.co/en/solution/consumer-brands-fmcg)
- [Marketplaces](https://orphex.co/en/solution/marketplaces). Turkish: https://orphex.co/tr/solution/marketplaces
- [Software and Corporate Solutions](https://orphex.co/en/solution/software-corporate-solutions)
- [App Studios](https://orphex.co/en/solution/app-studios)
- [Agencies](https://orphex.co/en/solution/agency). Turkish: https://orphex.co/tr/cozum/ajans
- [Enterprise](https://orphex.co/en/solution/enterprise)

## Which page answers which question

- "How should I split budget between Meta and Google?" -> [Budget Allocation](https://orphex.co/en/product/budget-allocation)
- "Are we on track for this month's target?" -> [KPI Tracking](https://orphex.co/en/product/kpi-tracking)
- "Which age group or device converts best?" -> [Audience Insights](https://orphex.co/en/product/audience-insights)
- "Which ad creatives are tired?" -> [Creative Performance](https://orphex.co/en/product/creative-performance)
- "Which visual elements do our best ads share?" -> [Creative AI](https://orphex.co/en/product/creative-ai)
- "Did last month's budget change work?" -> [Impact Analysis](https://orphex.co/en/product/casual-impact)
- "Which products earn their ad spend?" -> [Product Performance](https://orphex.co/en/product/product-performance)
- "Can I ask questions about my data in plain language?" -> [Orpheus](https://orphex.co/en/orpheus) (web app) or [Orphex MCP](https://mcp.orphex.co) (own assistant)
- "Can my AI assistant change my Google or Meta campaigns?" -> [Orphex MCP](https://mcp.orphex.co), Action plan (each change is previewed and runs only after a confirmation)
- "How much does it cost?" -> [Pricing wizard](https://orphex.co/en/pricing-wizard) (web app) or [mcp.orphex.co](https://mcp.orphex.co) (MCP plans)

## Resources and company

- [Case studies](https://orphex.co/en/resources/case-studies). Turkish: https://orphex.co/tr/kaynaklar/case-studies
- [Blog](https://orphex.co/en/resources/blog). Turkish: https://orphex.co/tr/kaynaklar/blog
- [About us](https://orphex.co/en/resources/about-us). Turkish: https://orphex.co/tr/kaynaklar/hakkimizda
- [Help center](https://intercom.help/orphex/en/): Getting started, settings, monitoring and notifications, Impact Analysis, FAQ.

## Optional

### Blog (English)

- [kivanc-unal-slushd-istanbul-yapay-zeka-dijital-pazarlama](https://orphex.co/en/resources/blog/kivanc-unal-slushd-istanbul-yapay-zeka-dijital-pazarlama)
- [Best MCP Servers for Gemini (2026 Guide) | Orphex](https://orphex.co/en/resources/blog/best-mcp-servers-for-gemini-2026): Discover the best MCP servers for Gemini in 2026. Connect global ad campaigns, CRM & analytics to Gemini Enterprise safely with Orphex.
- [Best MCP Servers for Microsoft 365 Copilot (2026 Guide) | Orphex](https://orphex.co/en/resources/blog/microsoft-365-copilot-best-mcp-servers-2026): Discover the best MCP servers for Microsoft 365 Copilot in 2026. Connect Copilot Studio to global ad channels, CRM & analytics with Orphex.
- [Best MCP Servers for ChatGPT (2026 Guide) | Orphex](https://orphex.co/en/resources/blog/best-mcp-servers-for-chatgpt-2026): Discover the best MCP servers for ChatGPT in 2026. Connect ad networks, CRM & analytics to ChatGPT via custom plugins safely with Orphex.
- [Best MCP Servers for Claude (2026 Guide) | Orphex](https://orphex.co/en/resources/blog/best-mcp-servers-for-claude-2026): Discover the best MCP servers for Claude in 2026. Connect Claude to global ad accounts, CRM & analytics safely with Orphex and top tools.
- [Best MCP Servers for Marketing Teams (2026) | Orphex](https://orphex.co/en/resources/blog/best-mcp-servers-for-marketing-teams-2026): The best MCP server for marketing depends on the job. Compare Orphex, Semrush, Ahrefs, HubSpot, Klaviyo, Google Ads, Meta Ads and more on data and access.
- [Search Terms Insights vs Search Terms Report | Orphex](https://orphex.co/en/resources/blog/google-advertising-analytics-guide-to-search-terms-insights): Search terms insights groups Google Ads queries into themes; the search terms report lists each query. Use both to find wasted spend and keywords to test.
- [Facebook Advertising Analytics: Metrics and Tools | Orphex](https://orphex.co/en/resources/blog/facebook-advertising-analytics-for-clear-reporting-and-choosing-the-right-tool): Facebook advertising analytics means reading CTR, CPM, ROAS, frequency and creatives together, then comparing them with Google Ads before you shift budget.
- [Digital Marketing Analytics Tools: What to Look For | Orphex](https://orphex.co/en/resources/blog/digital-marketing-analytics-tools-for-time-saving-dashboards): Digital marketing analytics tools cut manual reporting by putting Google Ads, Meta and TikTok data on one dashboard. What to track and how to pick one.
- [Why Google Ads and Meta Conversions Don't Match | Orphex](https://orphex.co/en/resources/blog/online-marketing-reporting-tools-for-understanding-marketing-data-discrepancies): Google Ads and Meta report different conversions because of attribution windows, time zones and processing delays. See which gaps are normal to ignore.
- [What Is a Performance Marketing Platform? | Orphex](https://orphex.co/en/resources/blog/what-is-a-performance-marketing-platform-and-why-do-ecommerce-brands-need-one): A performance marketing platform shows budget, ROAS and creative results from Google Ads, Meta and other platforms in one dashboard. See what to look for.
- [Campaign Management Tools: How to Compare and Choose](https://orphex.co/en/resources/blog/comparing-campaign-management-tools-and-choosing-the-right-platform): Compare campaign management tools on connected ad platforms, budget visibility, creative tracking and reporting automation, weighted by your team's needs.
- [What Is PPC Ad Management Software? | Orphex](https://orphex.co/en/resources/blog/what-is-ppc-ad-management-software-what-does-it-do-and-who-needs-it): PPC ad management software puts budget, pacing, ROAS and creative results from Google Ads, Meta and other platforms in one dashboard. See who needs it.
- [Ecommerce Campaign Dashboard: ROAS, AOV and LTV | Orphex](https://orphex.co/en/resources/blog/campaign-performance-dashboard-ecommerce-roas-aov-ltv): See ROAS from Google Ads and Meta Ads next to AOV and LTV from your store data in one ecommerce campaign dashboard, and know which campaigns pay off.
- [Marketing Analytics Tools and Dashboard Setup | Orphex](https://orphex.co/en/resources/blog/marketing-analytics-tools-dashboard-optimization): Marketing analytics tools bring Google Ads, Meta and TikTok data into one dashboard. Learn which KPIs each role needs and how to set up views teams use.
- [Digital Marketing Software: 5 Features That Matter | Orphex](https://orphex.co/en/resources/blog/digital-marketing-software-features-workflows): Digital marketing software puts campaign tracking, budget allocation, cross-channel reporting, segmentation and integrations in one place. What to check.
- [AI Ad Creatives: How to Know Which Ones to Scale | Orphex](https://orphex.co/en/resources/blog/ai-ad-creative-performance-scaling-strategy): Scale an AI ad creative only after it clears a spend threshold and holds CTR, conversion rate and CPA against similar ads. How to check each signal first.
- [Multi-Channel Marketing Platform: 4 Core Features | Orphex](https://orphex.co/en/resources/blog/core-features-multi-channel-marketing-platform): A multi-channel marketing platform should unify campaign data, track budget across channels, compare results side by side and show audiences by channel.
- [Data Sources Your Marketing Reporting Tool Needs | Orphex](https://orphex.co/en/resources/blog/digital-marketing-reporting-tool-data-sources): A marketing reporting tool should pull six data sources: paid ads, organic search, social, email, web analytics and CRM. What each adds and how to vet it.
- [What Is Marketing Automation Software? Features | Orphex](https://orphex.co/en/resources/blog/what-is-marketing-automation-software-features-use-cases): Marketing automation software runs rule-based workflows across email, ads and CRM, from lead scoring to reporting. See key features and use cases.
- [Online Marketing Platforms for B2B Lead Generation | Orphex](https://orphex.co/en/resources/blog/online-marketing-platforms-b2b-lead-generation): Online marketing platforms for B2B lead generation put paid search, LinkedIn and email in one view. See which features matter and how to compare CPL.
- [PPC Reporting Tools for Ecommerce: SKU-Level ROAS | Orphex](https://orphex.co/en/resources/blog/ppc-reporting-tools-ecommerce-roas-sku-data): PPC reporting tools for ecommerce pull Google Ads, Meta and Microsoft Ads data into one view. See which metrics to track and why SKU-level ROAS matters.
- [E-Commerce Analytics Tools: How to Choose One | Orphex](https://orphex.co/en/resources/blog/product-analytics-tools-ecommerce): E-commerce analytics tools connect ad spend, funnel events and revenue in one view. See which metrics to track, where data delays start and how to choose.
- [E-Commerce Analytics for Shopify: Features to Check | Orphex](https://orphex.co/en/resources/blog/e-commerce-analytics-software-shopify): E-commerce analytics software for Shopify should join store and ad data, track ROAS, CAC, MER and LTV in one view, and flag tired creatives. What to check.
- [Marketing Intelligence Tool: 5 Use Cases for ROAS | Orphex](https://orphex.co/en/resources/blog/marketing-intelligence-tool-use-cases): A marketing intelligence tool turns scattered Google Ads, Meta and TikTok data into decisions. See 5 use cases, from budget allocation to creative fatigue.
- [Plan Campaigns Around Seasonality and Trends | Orphex](https://orphex.co/en/resources/blog/how-to-use-trends-and-seasonality-to-plan-effective-marketing-campaigns): Plan campaigns around seasonality by finding peaks in multi-year search and sales data, launching before demand rises, and moving budget when trends spike.
- [Server-Side Tracking: What It Is and How It Works | Orphex](https://orphex.co/en/resources/blog/server-side-measurement-accurate-marketing-data): Server-side tracking sends events from your server to GA4, Meta CAPI and Google Ads, so fewer conversions are lost to browsers. See setup steps and costs.
- [E-Commerce User Segmentation Methods and Examples | Orphex](https://orphex.co/en/resources/blog/ecommerce-user-segmentation-methods-guide): E-commerce user segmentation methods: split customers by demographics, behavior and motivations, then use each segment for ads, email and retention offers.
- [What Is Omnichannel Marketing? Guide and Steps | Orphex](https://orphex.co/en/resources/blog/omnichannel-marketing-guide): Omnichannel marketing connects ads, email, site, app and store so customers move between them without starting over. See how it differs from multichannel.
- [Conversion Rate Optimization Methods for More Sales | Orphex](https://orphex.co/en/resources/blog/conversion-rate-optimization-methods-boost-sales): Conversion rate optimization methods that raise sales from the traffic you have: audience research, funnel fixes, A/B tests, faster pages, easy checkout.
- [What Is First-Party Data and How Do You Use It? | Orphex](https://orphex.co/en/resources/blog/first-party-data-guide): First-party data is what customers share with you on your site, app, email and CRM. How to collect it, segment it and use it in Google Ads and Meta Ads.
- [KPI Tracking in Digital Marketing: What to Track | Orphex](https://orphex.co/en/resources/blog/kpi-tracking-for-digital-marketing): KPI tracking in digital marketing ties ROI, CPA, CAC and conversion rate to business goals. See how to pick a short KPI list, set targets and review it.
- [Missed Opportunities in Google Ads and Meta Ads | Orphex](https://orphex.co/en/resources/blog/how-to-spot-missed-opportunities): Most missed opportunities in Google Ads and Meta Ads come from too much retargeting, broad keywords, over-targeting buyers and weak landing pages. Fix it.
- [Creative Optimization Strategies for Paid Social | Orphex](https://orphex.co/en/resources/blog/creative-is-the-new-targeting): Creative optimization strategies for Meta and TikTok ads: set one goal per creative, test hooks and formats, track hook and hold rate, refresh early.
- [Google Ads Search Terms: How to Optimize Them | Orphex](https://orphex.co/en/resources/blog/search-term-optimization): Google Ads search terms show what people typed before clicking. Learn how to add winners as exact match, block waste with negatives and review them weekly.
- [Meta Ads for Ecommerce: Full-Funnel Strategy | Orphex](https://orphex.co/en/resources/blog/meta-ads-for-ecommerce): Meta Ads for ecommerce work best as a funnel: prospecting, re-engagement, retargeting and retention. See the setup, audiences and metrics for each stage.
- [Google Ads Quality Score: What It Is and How to Improve It](https://orphex.co/en/resources/blog/google-ads-quality-score): Google Ads Quality Score is a 1-10 keyword rating built from expected CTR, ad relevance and landing page experience. Where to find it and how to raise it.
- [Ecommerce Product Investment Strategy: 7 Steps | Orphex](https://orphex.co/en/resources/blog/product-investment-strategy): An ecommerce product investment strategy decides where budget goes: product range, catalog data, ad channels and tracking. See the 7 steps to set it up.
- [GA4 Data Import: Cost, Item, User and Event Data | Orphex](https://orphex.co/en/resources/blog/ga4-data-import): GA4 data import lets you upload cost, item, user and offline event data into Google Analytics 4. Where to find it, how to map a CSV and how to automate it.
- [What Is Cohort Analysis? How to Read Retention | Orphex](https://orphex.co/en/resources/blog/customer-insight-through-cohort-analysis): Cohort analysis groups customers by when they were acquired or what they did, then tracks retention over time, so you can see when and why customers churn.
- [Machine Learning in Marketing: Uses and Examples | Orphex](https://orphex.co/en/resources/blog/machine-learning-marketing): Machine learning in marketing predicts lifetime value, churn and demand, and personalizes ads and email. See where it helps and what data it needs.
- [Holiday Season SEO Checklist for Ecommerce | Orphex](https://orphex.co/en/resources/blog/unwrap-the-secrets-of-holiday-season-seo-success): A holiday season SEO checklist for ecommerce: speed up key pages, pick long-tail keywords from last year's data and build evergreen holiday landing pages.
- [Paid vs Organic Keyword Gaps: How to Find Them | Orphex](https://orphex.co/en/resources/blog/unlocking-unified-search-strategy): Compare paid and organic keywords to find terms you pay for but barely rank for, and terms that rank well with no paid coverage. See what to do with each.
- [Audience Targeting by Age, Gender and Device | Orphex](https://orphex.co/en/resources/blog/master-the-art-of-audience-targeting): Audience targeting by age, gender and device shows which segments return the most on your ad spend. Learn how to spot weak segments and move budget.
- [Target ROAS in Google Ads: Setup and Best Practices | Orphex](https://orphex.co/en/resources/blog/google-ads-target-roas-guide): Target ROAS is a Google Ads Smart Bidding strategy that bids to hit the return you set. How to calculate your target, set it up and avoid common mistakes.
- [Marketing Attribution Models Explained | Orphex](https://orphex.co/en/resources/blog/marketing-attribution-guide): Marketing attribution shows which channels, campaigns and ads drive conversions. Compare first-touch, last-touch, linear and data-driven models.
- [Performance Max Optimization: Assets, Signals, Bids | Orphex](https://orphex.co/en/resources/blog/performance-max-campaigns-optimization-guide): Performance Max optimization comes down to strong asset groups, useful audience signals, the right bid strategy and exclusions. See what to change.
- [How to Increase Customer Lifetime Value (LTV) | Orphex](https://orphex.co/en/resources/blog/increase-ltv): Increase customer lifetime value with personalization, better support, feedback loops, loyalty and referral programs and add-ons, then track it by cohort.

### Blog (Türkçe)

- [Kıvanç Ünal, Slush'D İstanbul'da AI ve Pazarlamayı Anlattı](https://orphex.co/tr/kaynaklar/blog/kivanc-unal-slushd-istanbul-yapay-zeka-dijital-pazarlama): Orphex Kurucu Ortağı ve CEO'su Kıvanç Ünal, Slush'D İstanbul podcast'inde yapay zekânın dijital pazarlamayı ve ajans modelini nasıl dönüştürdüğünü anlattı.
- [Gemini İçin En İyi MCP Sunucuları: 2026 Rehberi | Orphex](https://orphex.co/tr/kaynaklar/blog/best-mcp-servers-for-gemini-2026): Gemini'de MCP bağlamak kişisel, Workspace ve Enterprise hesaplarda farklıdır. Pazarlama ekipleri için en iyi MCP sunucularını hemen keşfedin.
- [Microsoft 365 Copilot İçin En İyi MCP Sunucuları (2026) | Orphex](https://orphex.co/tr/kaynaklar/blog/microsoft-365-copilot-best-mcp-servers-2026): Microsoft 365 Copilot için en iyi MCP sunucularını keşfedin. Küresel reklam, CRM ve analitik verilerini Copilot Studio'ya bağlayıp yönetin.
- [ChatGPT İçin En İyi MCP Sunucuları (2026 Rehberi) | Orphex](https://orphex.co/tr/kaynaklar/blog/best-mcp-servers-for-chatgpt-2026): ChatGPT için en iyi MCP sunucularını keşfedin. Küresel reklam, CRM ve analitik verilerini ChatGPT'ye bağlama rehberimizi inceleyin.
- [Claude İçin En İyi MCP Sunucuları (2026 Rehberi) | Orphex](https://orphex.co/tr/kaynaklar/blog/best-mcp-servers-for-claude-2026): Claude için en iyi MCP sunucularını keşfedin. Küresel reklam, CRM ve analitik verilerini Claude'a güvenle bağlamak için rehberimizi okuyun.
- [Pazarlama Ekipleri İçin En İyi MCP Sunucuları | Orphex](https://orphex.co/tr/kaynaklar/blog/best-mcp-servers-for-marketing-teams-2026): Orphex, Semrush, Ahrefs, HubSpot, Google Ads ve Meta Ads MCP sunucularını veri kapsamı, hazır analiz ve yazma kontrolüyle karşılaştırın, uygun olanı seçin.
- [Search Terms Insights Nedir? Google Ads Rehberi | Orphex](https://orphex.co/tr/kaynaklar/blog/google-advertising-analytics-guide-to-search-terms-insights): Google Ads search terms insights sorguları temalara göre gruplar; search terms report ile birlikte negatif kelime ve yeni anahtar kelime adayı bulun.
- [Facebook Reklam Analitiği ve Araç Seçimi | Orphex](https://orphex.co/tr/kaynaklar/blog/facebook-advertising-analytics-for-clear-reporting-and-choosing-the-right-tool): Facebook ve Instagram reklam analitiğinde CTR, CPM, ROAS ve frekansı birlikte okuyun; Meta verisini Google Ads ile yan yana koyan aracı seçin.
- [Dijital Pazarlama Analiz Araçları ve Dashboard | Orphex](https://orphex.co/tr/kaynaklar/blog/digital-marketing-analytics-tools-for-time-saving-dashboards): Dijital pazarlama analiz araçları Google Ads, Meta ve TikTok verisini tek dashboard'da toplar; hangi metriklere ve seçim kriterlerine bakılacağını görün.
- [Google Ads ve Meta Dönüşümleri Neden Farklı? | Orphex](https://orphex.co/tr/kaynaklar/blog/online-marketing-reporting-tools-for-understanding-marketing-data-discrepancies): Google Ads ve Meta dönüşüm sayıları neden farklı? Dönüşüm penceresi, zaman dilimi, işleme gecikmesi ve reklam engelleyicilerin etkisi ve kontrol adımları.
- [Performance Marketing Platform Nedir? | Orphex](https://orphex.co/tr/kaynaklar/blog/what-is-a-performance-marketing-platform-and-why-do-ecommerce-brands-need-one): Performance marketing platform, Google, Meta ve TikTok kampanyalarının bütçe, ROAS ve creative verisini tek dashboard'da toplar; e-ticarette neden gerekir?
- [Kampanya Yönetim Araçları: Seçerken 4 Kriter | Orphex](https://orphex.co/tr/kaynaklar/blog/comparing-campaign-management-tools-and-choosing-the-right-platform): Kampanya yönetim araçlarını bağlı platform sayısı, bütçe görünürlüğü, kreatif takibi ve raporlama otomasyonuyla karşılaştırıp ekibinize uyanı seçin.
- [PPC Ad Management Software Nedir? | Orphex](https://orphex.co/tr/kaynaklar/blog/what-is-ppc-ad-management-software-what-does-it-do-and-who-needs-it): PPC reklam yönetim yazılımı; Google Ads, Meta ve TikTok kampanyalarının bütçe, CPA, ROAS ve creative verisini tek yerde toplar. Kimin için gerekli, burada.
- [E-Ticaret Kampanya Dashboard'u: ROAS, AOV, LTV | Orphex](https://orphex.co/tr/kaynaklar/blog/campaign-performance-dashboard-ecommerce-roas-aov-ltv): E-ticaret kampanya performans dashboard'unda ROAS, AOV ve LTV'yi birlikte okuyarak bütçenin nereye aktığını ve hangi kreatifin yıprandığını erken görün.
- [Marketing Analytics Dashboard Nasıl Kurulur? | Orphex](https://orphex.co/tr/kaynaklar/blog/marketing-analytics-tools-dashboard-optimization): Marketing analytics dashboard kurulumu için dört adım: rol bazlı görünüm, karar döngüsüne uygun güncelleme, geçmiş veri karşılaştırması ve eşik uyarıları.
- [Dijital Pazarlama Yazılımı: 5 Temel Özellik | Orphex](https://orphex.co/tr/kaynaklar/blog/digital-marketing-software-features-workflows): Dijital pazarlama yazılımında aranacak beş özellik: kampanya yönetimi, bütçe dağılımı, analitik ve raporlama, kitle segmentasyonu ve entegrasyon.
- [Reklam Kreatifi Ölçeklendirme: Kazananı Seçme | Orphex](https://orphex.co/tr/kaynaklar/blog/ai-ad-creative-performance-scaling-strategy): Hangi reklam kreatifini ölçeklendirmeli? Harcama eşiği, benchmark skoru ve creative fatigue kontrolüyle yalancı kazananı bütçe artırmadan önce ayırın.
- [Çok Kanallı Pazarlama Platformu: 4 Temel Özellik | Orphex](https://orphex.co/tr/kaynaklar/blog/core-features-multi-channel-marketing-platform): Çok kanallı pazarlama platformunda aranacak dört özellik: merkezi kampanya yönetimi, bütçe takibi, platformlar arası raporlama ve kitle bazlı analiz.
- [Pazarlama Raporlama Aracı İçin 6 Veri Kaynağı | Orphex](https://orphex.co/tr/kaynaklar/blog/digital-marketing-reporting-tool-data-sources): Raporlama aracına bağlanması gereken altı veri kaynağı: ücretli reklam, organik arama, sosyal medya, e-posta, GA4 ve CRM. Her biri neyi ölçer, görün.
- [Marketing Automation Nedir? Özellikler ve Kullanım | Orphex](https://orphex.co/tr/kaynaklar/blog/what-is-marketing-automation-software-features-use-cases): Marketing automation nedir, nasıl çalışır? Tetikleyici iş akışları, lead scoring, segmentasyon ve CRM farkı; doğru aracı seçmek için altı kriter bu yazıda.
- [B2B Online Marketing Platformu Nasıl Seçilir? | Orphex](https://orphex.co/tr/kaynaklar/blog/online-marketing-platforms-b2b-lead-generation): B2B online marketing platformu seçerken bakılacaklar: birleşik kampanya dashboard'u, bütçe pacing, CRM entegrasyonu ve lead generation metrikleri.
- [E-Ticaret PPC Raporlama: SKU Bazlı ROAS Analizi | Orphex](https://orphex.co/tr/kaynaklar/blog/ppc-reporting-tools-ecommerce-roas-sku-data): E-ticarette PPC raporlama aracı seçerken SKU bazlı ROAS, bütçe pacing ve marja göre CPA nasıl okunur; kampanya toplam ROAS'ının neyi gizlediğini görün.
- [E-Ticaret Analiz Aracı Nasıl Seçilir? 8 Kriter | Orphex](https://orphex.co/tr/kaynaklar/blog/product-analytics-tools-ecommerce): E-ticaret analiz aracı seçerken entegrasyon, attribution modeli, veri gecikmesi ve bütçe-ROI görünürlüğüne bakılır; izlenecek metrikler ve sekiz kriter.
- [Shopify E-Ticaret Analiz Platformu Nasıl Seçilir? | Orphex](https://orphex.co/tr/kaynaklar/blog/e-commerce-analytics-software-shopify): Shopify e-ticaret analiz platformu seçerken çok kanallı dashboard, kreatif takibi, uyarılar ve KPI izlemeye bakın; ROAS, CAC, LTV ve MER'i birlikte okuyun.
- [Marketing Intelligence Nedir? 5 Kullanım Alanı | Orphex](https://orphex.co/tr/kaynaklar/blog/marketing-intelligence-tool-use-cases): Marketing intelligence, reklam verini rakip görünürlüğü ve kanal doygunluğu gibi dış sinyallerle birlikte okur; beş kullanım alanını ve sınırlarını gör.
- [Trendler ve Sezonsallık ile Etkili Pazarlama Kampanyaları Nasıl Planlanır?](https://orphex.co/tr/kaynaklar/blog/how-to-use-trends-and-seasonality-to-plan-effective-marketing-campaigns): Mevsimsellik ve trendlerin, pazarlama kampanyalarının etkinliğini nasıl önemli ölçüde artırabileceğini öğrenin. Geçmiş verilerden ve gerçek zamanlı içgörülerden yararlanarak, pazarlamacılar farklı kanallarda zamanlama, mesajlaşma ve bütçelerini optimize edebilirler.
- [Server-Side Ölçümleme – Doğru Pazarlama Verisinin Anahtarı](https://orphex.co/tr/kaynaklar/blog/server-side-measurement-accurate-marketing-data): Sunucu taraflı ölçümlemenin pazarlama verilerinizin doğruluğunu nasıl artırabileceğini keşfedin. Bu yöntemin avantajlarını, nasıl uygulanacağını ve gizlilik ile çerez kısıtlamalarına nasıl çözüm sunduğunu öğrenin.
- [Müşterinizi Daha İyi Tanıyın: E-Ticarette Segmentasyonun Etkileri](https://orphex.co/tr/kaynaklar/blog/ecommerce-user-segmentation-methods-guide): Müşteri deneyimlerini iyileştirmek ve ürün başarısını artırmak için etkili e-ticaret kullanıcı segmentasyon yöntemlerini keşfedin. Kullanıcıları demografik, davranışsal ve diğer kriterlere göre nasıl segmentlere ayıracağınızı öğrenin.
- [Omnichannel Pazarlama Nedir? Multichannel'dan Farkı | Orphex](https://orphex.co/tr/kaynaklar/blog/omnichannel-marketing-guide): Omnichannel pazarlama nedir, multichannel'dan farkı ne? Kanalları ortak müşteri verisiyle birleştirmenin beş adımını ve bir alışveriş örneğini görün.
- [Dönüşüm Oranı Optimizasyonu Yöntemleri: CRO | Orphex](https://orphex.co/tr/kaynaklar/blog/conversion-rate-optimization-methods-boost-sales): Dönüşüm oranı optimizasyonu yöntemleri: ziyaretçiyi veriyle anlamak, huni terk noktasını bulmak, formu kısaltmak ve güven işaretleri eklemek.
- [Birinci Taraf Veri Nedir? Kaynakları ve Kullanımı | Orphex](https://orphex.co/tr/kaynaklar/blog/first-party-data-guide): Birinci taraf veri nedir, ikinci ve üçüncü taraf veriden farkı ne? Web sitesi, CRM ve e-posta verisini hedeflemede nasıl kullanacağınızı görün.
- [Dijital Pazarlama KPI Takibi: Hangi KPI'lar İzlenir?](https://orphex.co/tr/kaynaklar/blog/kpi-tracking-for-digital-marketing): Dijital pazarlamada KPI takibi için ROI, CPA, CAC, dönüşüm oranı, CTR, churn ve LTV'yi hedefe göre seçin; doğru KPI seçimi ve takip için pratik kurallar.
- [Google Ads ve Meta Ads'te Kaçan Fırsatlar: 4 Neden | Orphex](https://orphex.co/tr/kaynaklar/blog/how-to-spot-missed-opportunities): Google Ads ve Meta Ads kampanyalarında kaçan fırsatlar için yeniden hedefleme payını, arama terimlerini, kitle dengesini ve açılış sayfasını kontrol edin.
- [Kreatif Optimizasyon: Test, Analiz ve Yenileme | Orphex](https://orphex.co/tr/kaynaklar/blog/creative-is-the-new-targeting): Kreatif optimizasyon için reklam kreatiflerini A/B testiyle karşılaştırın, CTR, hook ve tutma oranını birlikte okuyun, frekans artınca kreatifi yenileyin.
- [Google Ads Arama Terimleri Raporu Nasıl Kullanılır? | Orphex](https://orphex.co/tr/kaynaklar/blog/search-term-optimization): Google Ads arama terimleri raporunda dönüşen terimleri tam eşleme olarak ekleyin, harcayıp dönmeyenleri negatife alın; haftalık kontrol adımları burada.
- [Meta Ads E-Ticaret Rehberi: Huni, Kitle ve Metrik | Orphex](https://orphex.co/tr/kaynaklar/blog/meta-ads-for-ecommerce): E-ticaret için Meta Ads: pixel kurulumu, soğuk kitleden elde tutmaya dört aşamalı huni, izlenecek beş metrik ve bütçe otomasyonu tek rehberde anlatılıyor.
- [Performance Max Optimizasyonu Nasıl Yapılır? | Orphex](https://orphex.co/tr/kaynaklar/blog/performance-max-campaign-optimizations): Performance Max optimizasyonu: net hedef, varlık performansı incelemesi, günlük bütçe takibi, kitle sinyalleri, ürün feed'i ve zayıf ürünleri hariç tutma.
- [Google Ads Kalite Puanı Nasıl Artırılır? | Orphex](https://orphex.co/tr/kaynaklar/blog/google-ads-quality-score): Google Ads Kalite Puanı beklenen TO, reklam alaka düzeyi ve açılış sayfası deneyiminden oluşur; üç bileşeni iyileştirip TBM'yi düşürmenin yollarını görün.
- [E-Ticaret Ürün Yatırım Stratejisi Nasıl Kurulur? | Orphex](https://orphex.co/tr/kaynaklar/blog/product-investment-strategy): E-ticarette ürün yatırım stratejisi; ürün yelpazesi, müşteri profili, katalog, kanal ve bütçe kararlarını veriye bağlayan yedi adımdan oluşur.
- [GA4 Veri İçe Aktarma Nasıl Yapılır? Adım Adım | Orphex](https://orphex.co/tr/kaynaklar/blog/ga4-data-import): GA4 veri içe aktarma ile maliyet, ürün, kullanıcı ve çevrimdışı etkinlik verisini CSV veya SFTP ile yükleyin; adımları ve dikkat edilecek noktaları görün.
- [Kohort Analizi Nedir? Türleri ve Kullanımı | Orphex](https://orphex.co/tr/kaynaklar/blog/customer-insight-through-cohort-analysis): Kohort analizi nedir? Müşterileri ilk satın alma tarihine veya davranışına göre gruplayıp elde tutmayı, churn'ü ve kanal değerini zaman içinde okuyun.
- [Pazarlamada Makine Öğrenimi: 8 Kullanım Alanı | Orphex](https://orphex.co/tr/kaynaklar/blog/machine-learning-marketing): Pazarlamada makine öğrenimi davranışsal veriden kalıp çıkarır; CLV, churn ve satış tahmini ile reklam optimizasyonunda nasıl kullanıldığını görün.
- [Black Friday SEO Hazırlığı: Tatil Sezonu Rehberi | Orphex](https://orphex.co/tr/kaynaklar/blog/unwrap-the-secrets-of-holiday-season-seo-success): Black Friday ve tatil sezonu SEO hazırlığı: sayfa hızı kontrolü, geçen yılın Search Console verisi, sezona özel açılış sayfaları ve kanal uyumu.
- [SEO ve Google Ads Anahtar Kelime Analizi | Orphex](https://orphex.co/tr/kaynaklar/blog/unlocking-unified-search-strategy): SEO ve Google Ads anahtar kelimelerini yan yana analiz edin: reklamda dönüşüp organikte görünmeyen ve organikte sıralanıp reklamda kullanılmayan terimler.
- [Demografik Kırılım Analizi: Yaş, Cinsiyet, Cihaz | Orphex](https://orphex.co/tr/kaynaklar/blog/master-the-art-of-audience-targeting): Demografik kırılım analizi reklam bütçesinin hangi yaş, cinsiyet ve cihaz grubunda dönüşüme çevrildiğini gösterir; düşük performanslı segmenti ayıklayın.
- [Google Ads Hedef ROAS Nedir, Ne Zaman Kullanılır? | Orphex](https://orphex.co/tr/kaynaklar/blog/google-ads-target-roas-guide): Google Ads Hedef ROAS, teklifleri dönüşüm değerine göre ayarlayan Akıllı Teklif stratejisidir; Hedef CPA'dan farkını ve hangi hesaplara uyduğunu görün.
- [Pazarlama Attribution Nedir? 6 Model ve Seçimi | Orphex](https://orphex.co/tr/kaynaklar/blog/marketing-attribution-guide): Pazarlama attribution nedir? İlk temas, son temas, data-driven, linear, time decay ve konum temelli modellerin farkı ve hangisinin ne zaman seçileceği.
- [LTV Nasıl Artırılır? 5 Strateji ve Hesaplama | Orphex](https://orphex.co/tr/kaynaklar/blog/increase-ltv): LTV nasıl artırılır? Kişiselleştirme, müşteri desteği, geri bildirim, sadakat programı ve özelleştirilmiş teklifle müşteri yaşam boyu değerini yükseltin.