Orphex, kanallar genelinde hangi kitle segmentlerinin gerçekten sonuç getirdiğini gösterir ve bu bulguları bütçe ve kreatif kararlarına bağlar.
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Çoğu araç kimin geldiğini gösterir. Orphex kimin dönüştüğünü ve hangi kanalda ne yapman gerektiğini gösterir.
Kanallar Arası Dönüşüm
Tüm kanallarınızda tek bir görünümde kitle segmentine göre dönüşüm verisi. Erişim değil. Dönüşüm.
Orphex, kanallar genelindeki kitle performansını toplar; yalnızca hangi demografilere ulaşıldığını değil, hangi segmentlerin sonuç verdiğini görebilmeniz için. Erişim ve dönüşüm farklı şeylerdir. Orphex size önemli olanı gösterir.
Kreatif Bağlantısı
Kitle verisi ve kreatif performansı aynı görünümde.
Orphex, kitle segmenti ile kreatif performansının kesişimini ortaya çıkarır. Yalnızca kimin dönüştüğünü değil, hangi kreatiflerin her segment için bu dönüşümleri sağladığını da gösterir. Kreatif ekibinizin daha iyi iş üretmek için gerçekten ihtiyaç duyduğu brief budur.
Aksiyona Bağlı
Bir segmentin iyi dönüştüğünü bilmek içgörünün yalnızca yarısıdır. Diğer yarısı bütçenizle ne yaptığınızdır.
Orphex, kitle performansını bütçe önerilerine bağlar. Bir segment kanallar genelinde tutarlı biçimde üstün performans gösterdiğinde, Orphex bunu net bir aksiyona bağlı bir yeniden tahsis fırsatı olarak sunar. Kaydedilip unutulacak bir veri noktası olarak değil.
Demo rezervasyonu yapın ve Orphex'in Audience Insights özelliğini kampanyalarınızda görün.
