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Lost in the Cookieless World?

We Know the Way

If your strategy is tied to third-party data, it's time to pivot. In a digital landscape where user consent is paramount, we offer a versatile solution.

Even when users disable third-party cookie tracking, our platform analyzes and reports campaign and channel data. This inclusive approach ensures that no valuable data is missed and user behavior and preferences are better understood.

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According to Google, 76% of visitors ignore cookie banners.

In a world without third-party cookies, over half of digital marketing strategies face a potential crisis. Traditionally, campaigns rely on data from multiple external providers – about %53 on average.

The loss? A significant chunk of valuable audience insights, leading to less effective targeting and decreased campaign efficiency. Without adapting, businesses risk falling behind in a rapidly evolving market.

Seeing Beyond Cookies

Who needs third-party cookies when you have Orphex?

Our ML-powered solution for cookieless data tracking ensures you continue to receive accurate, meaningful insights into your web traffic. Our platform offers clear, future-proof marketing insights. We do this while upholding the highest standards of user privacy. With Orphex, you’re not just adapting to changes; you’re leading the charge towards a future where data accuracy and privacy go hand-in-hand.

How we do it?

While doing this, we maintain the highest privacy standards while utilising GA4 and Google's infrastructure, enabling a seamless installation with time and cost savings.

And without the need for an extra implementation

Conversion Tracking

Google points out the conversion modeling under the consent mode, however Orphex gives you more than 50% of the data that you have in normal circumstances.

With Orphex, you not only analyze results, but also ensure that your strategies remain strong with insights and recommendations.

Detailed Reporting

With the consent mode implementation, Google assures that behavioral modeling which uses ML model to estimate the behavior of users who decline analytics cookies.

With Orphex's unique solution, comprehensive reporting becomes more accurate. You can create comprehensive reports without data loss, regardless of cookie limitations.

Product Performance Analysis

Analyze detailed sales data for each product and understand which products perform best. With the insights gained, ensure your marketing efforts are always on-point, targeted and effective. Guide your next big move.

Channel & Campaign Insights

Analyze the effectiveness of your channels and campaigns with precision. Accurately measure the return on ad spend. Our platform ensures that every decision, every strategy, is backed by reliable data – even in a cookieless environment.

With Orphex, uncertainty becomes clarity. In the cookieless future, we guide you to precise, actionable insights.

Analyse real traffic sources, understand user behavior, and do it all while respecting user privacy. It's time to embrace a world where data accuracy and privacy aren't just possible – they're your new superpowers.

Ready to own the future of digital marketing?

Join Orphex's cookieless universe.

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"Amidst loss in siloed platforms, fragmented data, and blind spots; Orphex brings cross-platform visibility. Now, on one platform, we see the whole picture, eliminating siloed unsighted decision-making. Orphex provides actionable recommendations for every stage of the customer journey, across all marketing processes handled by different teams. With Orphex empowering every stakeholder to make data-driven decisions, we now manage digital marketing holistically."

Arda Genç
Chief Digital Officer

"The team at Edenred was in search of a solution adept at handling our complexities, one that could meet our precise needs. Orphex fulfilled this need perfectly. Gone are the days of juggling multiple platforms; Orphex has centralized our analytics, saving us an invaluable amount of time. It’s not just about the time saved; it's about the substantial financial savings too. At Edenred, we start each day with a clear advantage with Orphex."

Zeynep Ege Dura
Head Of Marketing