See what's working, what's not, and where to go next with easy-to-understand insights from your campaigns across Google, Meta, and beyond.
Your campaigns are generating more signals than ever. But when data lives across platforms, teams spend more time pulling numbers than acting on them.
Orphex brings it all together and tells you what actually matters.
Google & Meta Ads Performance Insights
Google says ROAS is up. Meta says the same. But revenue isn't growing. Orphex gives you a single, consistent view across both platforms so you can stop reconciling conflicting numbers and start making decisions based on what's actually happening. Identify underperforming campaigns, spot budget inefficiencies, and find the optimization opportunities each platform's native interface buries.
PMax Campaign Optimization
PMax campaigns are a black box. Google decides where your budget goes, but rarely tells you why. Orphex surfaces the performance signals hidden inside PMax, so you can understand which asset groups, audiences, and placements are actually driving results and which ones are quietly wasting budget.
Comprehensive Organic & Paid Search Analysis
Paid and organic search don't operate in isolation. A keyword you're bidding on might already be ranking organically. A shopping query you're solely going for might suddenly be cannibalizing your traffic. Orphex shows you both sides together so you can allocate budget where it adds real incremental value, not where it overlaps with what you're already getting for free.
Instead of pulling data from three platforms every Monday morning, your team opens Orphex and has everything ready. One view, consistent numbers, clear priorities for the week.
When a campaign starts underperforming, Orphex surfaces it before it drains the budget. You see exactly where to reallocate and what the expected impact is.
Your CMO asks how last month's spend performed across channels. Instead of spending two hours building a report, you give your CMO view-only access to a live Orphex dashboard, or export it as PDF.
See ad performance with our creative performance analysis, audience insights tool, and product performance analysis software.
Want to plan ahead with the same clarity? Map out your spend before you commit with our budget forecasting tool.
Working in one ad platform at a time? See Meta Ads analytics and Google Ads analytics.
Who it’s for, what it does and how to start, in short answers.
| Who uses it? | In-house performance teams and agencies running Google Ads and Meta Ads, often with Performance Max, who review results every week and report to a CMO or client. |
|---|---|
| What need does it meet? | Google and Meta each report their own numbers and they often disagree. Orphex shows both in one view with the same metric definitions and lists what needs attention. |
| Which category is it in? | Paid media analytics and insights software, part of the Orphex marketing analytics platform. |
| Benefits | Insights on underperforming campaigns and wasted spend after each data refresh, Performance Max broken down by assets, channel and placements, and paid search compared with organic search to find keywords you already rank for. |
| What are the alternatives? | The platforms' own reports and recommendations, Looker Studio fed by connectors such as Supermetrics or Windsor.ai, and reporting tools such as Whatagraph or AgencyAnalytics. They bring the numbers together. Orphex fits better when you want the analysis and the next step, not only the dashboard. |
| Why this software? | Insights are produced from your own accounts and each one comes with a suggested action, for example excluding a placement or moving budget. Changes made through Orphex are previewed and applied only after approval. |
| How do you use it? | Connect Google Ads and Meta Ads (and Search Console for organic), open the dashboard for the weekly view, then work through the insight list and act on the items that matter. |
| Pricing | Prices are not published on the site. The price depends on the channels you connect and your scale, and you get a quote in a demo. |
| Operating system | Web-based. Orphex runs in the browser at app.orphex.co, so there is nothing to install on Windows, macOS or Linux. |
| Technical requirements | A current version of Chrome, Edge, Safari or Firefox and a Google Ads or Meta Ads account; Google Search Console for the organic comparison. Data refreshes on a schedule, not in real time. |
See how Orphex turns campaign data into decisions your team can act on today.
