✦ New
Orpheus AI
Orpheus pinpoints inefficiencies in your marketing budget and helps you optimize campaign tracking with actionable reallocation insights.
Meet Orpheus
Advertise & Spend With AI-Powered
Marketing Budget Allocation
See how your budget performs on every channel side by side, and move spend to the channels and campaigns that return the most.
One Budget,
Split Across Every Channel
Unify performance data across platforms for smarter marketing budget allocation. Analyze metrics at different breakdown levels using advanced budget forecasting tools.
Marketing budget allocation between channels
Digital Marketing Budget Allocation Between Channels
Orphex optimizes your digital marketing budget allocation by pinpointing exactly where spend drives the highest marginal utility.
Budget Forecasting Tools
Orphex leverages budget forecasting tools to project performance impact and expected outcomes before you execute strategic shifts.
Marketing Campaign Tracking Software
Orphex normalizes fragmented data into a single source of truth for standardized marketing campaign tracking software insights.
Budget optimization for every marketing team
Custom Alerts for Budget Optimization
Orphex sends custom alerts to protect your marketing budget and maximize profitability before performance drops.
Cross-Channel Visibility, Your Decision
Orphex integrates all your performance data into a unified marketing view, so you can monitor and adjust spend with confidence.
Advanced Marketing Budget Optimization for Teams
Orphex delivers advanced budget optimization insights for teams who want to grow efficiently and act on the same source of truth.
A Smarter WayTo Handle
Digital Marketing Budget Allocation
See how leading teams scale their marketing operations and drive growth with Orphex.
FeaturesOrphex | Spreadsheets | ETL Tools | Business Intelligence Tools | Analytics & Optimization |
|---|---|---|---|---|
Data Integration | ||||
Custom Data Upload | ||||
Budget Recommendation | ||||
Campaign Mapping | ||||
Campaign Grouping | ||||
Custom Metric Creation | ||||
Performance Scoring |
Track your budget's impact in your kpi marketing dashboard, and target smarter with our audience insights tool.
Planning the full marketing budget before it is split across channels? See our marketing budget software.
Orphex Budget Allocation at a Glance
Who it’s for, what it does and how to start, in short answers.
| Who uses it? | In-house performance teams and agencies that spend across several channels, such as Google Ads, Meta and TikTok, and have to decide where the next dollar goes. |
|---|---|
| What need does it meet? | Each ad platform reports its own spend and results, so comparing channels before moving budget means exporting and merging reports. Orphex puts spend, revenue and ROAS for every campaign across your channels in one table. |
| Which category is it in? | Cross-channel marketing budget and spend analysis software, part of the Orphex marketing analytics platform. |
| Benefits | One cross-channel view of spend and return at campaign level, with ad group, ad and key-event breakdowns and a comparison with the previous period. Campaign mapping, grouping and custom metrics let you compare channels on your own definitions. |
| What are the alternatives? | Spreadsheets, BI tools such as Looker Studio or Power BI fed by connectors such as Supermetrics, media mix modelling in suites such as Funnel Measure, and each platform's own budget recommendations. Orphex fits better when you want one campaign-level comparison across channels without building a dashboard first. |
| Why this software? | Every channel is measured with the same metric definitions in one table, and you can group campaigns your own way. Orphex does not change budgets on its own; you make the change in the ad platform. |
| How do you use it? | Connect your ad accounts, open Budget Allocation, choose the period (the last 28 days by default) and compare campaigns, ad groups or ads across channels. Then change the budgets in the ad platform. |
| Pricing | Prices are not published on the site. Budget Allocation is available on every plan: the free Start-up plan shows campaign level, and paid plans add ad group, ad and key-event breakdowns. The price depends on the channels you connect and your scale, and you get a quote in a demo. |
| Operating system | Web-based. Orphex runs in the browser at app.orphex.co, so there is nothing to install on Windows, macOS or Linux. |
| Technical requirements | A current version of Chrome, Edge, Safari or Firefox and connected ad accounts with recent spend; the screen shows the last 28 days by default. Data refreshes on a schedule, not in real time. |
Put Every Channel's Budget
Where It Performs Best
Join hundreds of marketing teams using Orphex for smarter digital marketing budget allocation.
