Orphex vs Whatagraph

Who this page is for: For agencies and in-house teams deciding between a reporting platform and an analysis-and-changes tool. Whatagraph builds governed, white-label client reports; Orphex finds what changed in Meta and Google and, once changes are switched on for your workspace (50 a month on Free, 500 on Action), makes the fix you confirm. Many agencies will want both.

In short: Whatagraph is built for client reporting: white-label reports and scheduled PDFs. Orphex is built for what comes after the report: it finds the issue, your assistant proposes the change on the Free or Action plan once changes are switched on for the workspace, you preview and confirm it, and Impact Analysis in the web app shows what it did.

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Which One Fits

Choose Orphex

If your main job is optimization: in the Orphex web app, alerts and the Weekly Summary find the issue and Impact Analysis shows what a change did; on the Free or Action plan (changes switched on for the workspace), your assistant proposes a change you preview and confirm. Orphex does not do white-label reports or client portals.

Choose Whatagraph

If your main job is client reporting: white-label reports, linked templates, scheduled PDF emails with approval before sending, and a governed metrics layer.

Why Teams Look for a Whatagraph Alternative

Reports show what happened. Acting on them still happens by hand in each ad account.
Its MCP doesn’t change ad accounts.
Plans start at €699/month, billed annually, through a demo.

At a Glance

Facts about Whatagraph are from its own documentation and pricing pages, checked on 29 September 2026.

Feature	Orphex	Whatagraph
Data sources	50+ integrations	60 to 68 connectors
AI in the app	Web app: Orpheus, Insights, Weekly Summary	IQ (prompt-to-report, summaries in 18 languages), IQ Chat (read-only), IQ Agents (early access)
MCP clients	Claude, ChatGPT, Gemini, Copilot, Cursor	Claude, ChatGPT, Cursor, any streamable-HTTP client
Changes to ad accounts	15 ad platforms, including Google Ads, Meta, TikTok, Microsoft Advertising, Apple Ads, LinkedIn, Pinterest and Snapchat	None. MCP writes to Whatagraph reports, blends, metrics and agents only
Where approval happens	Orphex’s side: a preview, then a confirmation bound to it (15 minutes). Optional second approver on the web screen	Not applicable to ad accounts. Whatagraph’s own deletes and bulk edits use a preview and confirm token
Preview / readiness check	Before-and-after preview; readiness check that changes nothing	Not applicable to ad accounts
Change history and undo	Merged history; undo tool with limits	Report snapshots with restore; no user-facing MCP action log found
Proactive alerts	Web app: anomaly detection; daily alerts by email, Slack, WhatsApp, Teams; Weekly Summary	Goals and alerts by email, Slack or in-app
Creative analysis	Web app: Creative AI; Watchlist	Shows ad images to your assistant; no tagging or performance model
Impact measurement	Impact Analysis (web app)	Not found
Pricing entry and where writes start	MCP from $0. Changes once switched on for the workspace: 50 a month on Free, 500 on Action ($149.99/mo). Web app packages priced on request	Max from €699/mo, billed annually; demo-led. No ad-account writes on any plan

A check marks rows where Whatagraph has no equivalent.

Where Orphex Is Different

From Report to Change

Whatagraph’s goals flag when ROAS or spend drifts out of range. The next step, changing the campaign, happens in Ads Manager or Google Ads.

In Orphex, the alert comes from the web app and the change comes from your assistant, on the Free or Action plan with changes switched on for the workspace. The assistant proposes the change, Orphex previews it with live values, and it runs only when you confirm.

For example: A client’s ROAS target is 3.5 and it falls to 2.8 on a $200K/month account. Whatagraph shows the goal as off track. The Orphex web app sends an alert the next morning, your assistant proposes lowering budget on the two ad sets behind the drop (Free or Action plan, changes switched on), you confirm the preview, and Impact Analysis in the web app checks the result a week later.

Example

Lower the Prospecting Broad budget by 20%.

Here is the change. Nothing has reached Meta yet.

OrphexPreview · 1 ad set budget

Ad set	Now	New
Meta · Prospecting Broad	$4,300/day	$3,440/day

Checks passed · Confirm within 15 minutes

Client Reports: Whatagraph’s Ground

Whatagraph’s white-label reports, custom domains, linked templates and scheduled PDF emails are built for agencies. Orphex does not offer white-label reports or a client portal, and does not plan to. For agencies, the practical setup is reporting in Whatagraph and optimization in Orphex.

For example: An agency sends each client a branded monthly PDF from Whatagraph. During the month, the same team uses Orphex to catch issues and make approved changes (Free or Action plan, changes switched on for the workspace), and the change history explains to the client what was changed and when.

How You Start

Whatagraph starts at €699/month billed annually, sold through a demo (as of September 2026). Orphex MCP starts free and self-serve; once changes are switched on for your workspace, Free includes 50 a month and Action ($149.99/month) 500; Read ($39.99/month) includes none. Web app packages are priced on request.

For example: An in-house team at $200K/month spend can connect Meta and Google on Orphex’s Free plan this afternoon, make up to 50 changes a month once they are switched on for the workspace, and decide later whether more are worth the Action plan.

Who Orphex Is Best For

Your team needs to act on performance, not only report it.
You want every change previewed, confirmed and recorded for each client account.
You want to start free and self-serve.
You want alerts and a Weekly Summary from the Orphex web app next to your reports.

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When Whatagraph May Fit Better

White-label client reporting. Custom themes, custom report domain (Prime), password-protected share links, report shortcuts as a simple portal.
Governed metrics. Blends, universal metrics and AI custom dimensions, so the report and the AI read the same numbers.
Report automation. Scheduled PDF emails with an approval step before delivery, linked templates that update every client report.
Agents on its own objects. IQ Agents on schedules and product events (early access).

Frequently Asked Questions

Can Whatagraph change my campaigns?

No. As of September 2026 Whatagraph’s MCP writes only to its own reports, blends, metrics and agents.

Does Orphex have white-label reports?

No. Orphex does not offer white-label reports or a client portal. Agencies use Orphex alongside a reporting tool such as Whatagraph.

Can two people approve a change in Orphex?

Yes, if your workspace requires it. The preview waits for the second approver before it can be confirmed.

Where can I approve changes?

In your AI assistant, or on the pending changes screen in the Orphex web app.

Keep Your Reports. Add the Part That Acts.

Connect your clients’ Meta and Google accounts to Orphex free. Once changes are switched on for your workspace (50 a month on Free, 500 on Action), every change is previewed, confirmed and recorded.

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