Who this page is for: For agencies and in-house teams deciding between a reporting platform and an analysis-and-changes tool. Whatagraph builds white-label client reports; Orphex finds what changed in Meta and Google and makes the fix you confirm (50 changes a month on Free, 500 on Action, once switched on for your workspace).
In short:Whatagraph is built for client reporting: white-label reports and scheduled PDFs. Orphex is built for what comes after the report: it finds the issue, your assistant proposes the change, you preview and confirm it (Free or Action plan), and Impact Analysis in the web app shows what it did.
If your main job is optimization: in the Orphex web app, alerts and the Weekly Summary find the issue and Impact Analysis shows what a change did, and your assistant proposes changes you preview and confirm.
Choose Whatagraph
If your main job is branded client reporting: white-label reports and scheduled PDF emails.
Why Teams Look for a Whatagraph Alternative
Reports show what happened. Acting on them still happens by hand in each ad account.
Its MCP doesn’t change ad accounts.
Plans start at €699/month, billed annually, through a demo.
At a Glance
Facts about Whatagraph are from its own documentation and pricing pages, checked on 29 September 2026.
Feature
Orphex
Whatagraph
Data sources
50+ integrations; 25 of them also take changes
60 to 68 connectors
AI in the app
Web app: Orpheus, Insights, Weekly Summary. MCP: a skill catalog with ready methods for weekly reviews, creative checks and budget proposals
IQ (prompt-to-report, summaries in 18 languages), IQ Chat (read-only), IQ Agents (early access)
MCP clients
Claude, ChatGPT, Microsoft Copilot, Grok, Cursor; also Claude Code and Codex CLI
Claude, ChatGPT, Cursor, any streamable-HTTP client
Changes to ad accounts
25 platforms, 15 of them ad platforms: Google Ads, Meta, TikTok, Microsoft Advertising, Apple Ads, LinkedIn, Pinterest, Snapchat, Reddit, X, OpenAI Ads and more. Also GA4, Tag Manager, Shopify, Insider, Google Sheets and Slides
None. MCP writes to Whatagraph reports, blends, metrics and agents only
Where approval happens
Orphex’s side: a preview, then a confirmation bound to it (15 minutes). Optional second approver on the web screen
Not applicable to ad accounts. Whatagraph’s own deletes and bulk edits use a preview and confirm token
Preview / readiness check
Before-and-after preview; readiness check that changes nothing
Not applicable to ad accounts
Change history and undo
Merged history (platform + Orphex); undo that previews the reverse change
Report snapshots with restore; no user-facing MCP action log found
Proactive alerts
Web app: anomaly detection; daily alerts by email, Slack, WhatsApp, Teams; Weekly Summary
Goals and alerts by email, Slack or in-app
Creative analysis
Web app: Creative AI reads each image and video and ties its traits to results; Watchlist for competitor ads
Shows ad images to your assistant; no tagging or performance model
Impact measurement
Impact Analysis (web app)
Not found
Pricing entry and where writes start
MCP Free $0 (250 reads, 50 changes a month), Read $39.99/mo, Action $149.99/mo (500 changes). Changes run once switched on for the workspace. Web app packages priced on request
Max from €699/mo, billed annually; demo-led. No ad-account writes on any plan
A check marks rows where Whatagraph has no equivalent.
Where Orphex Is Different
From Report to Change
Whatagraph’s goals flag when ROAS or spend drifts out of range. The next step, changing the campaign, happens in Ads Manager or Google Ads.
In Orphex, the alert comes from the web app and the change comes from your assistant, on the Free or Action plan with changes switched on for the workspace. The assistant proposes the change, Orphex previews it with live values, and it runs only when you confirm.
For example: A client’s ROAS target is 3.5 and it falls to 2.8 on a $200K/month account. Whatagraph shows the goal as off track. The Orphex web app sends an alert the next morning, your assistant proposes lowering budget on the two ad sets behind the drop, you confirm the preview, and Impact Analysis in the web app checks the result a week later.
Example
Orphex MCP
Lower the Prospecting Broad budget by 20%.
Here is the change. Nothing has reached Meta yet.
OrphexPreview · 1 ad set budget
Ad set
Now
New
Meta · Prospecting Broad
$4,300/day
$3,440/day
Checks passed · Confirm within 15 minutesEditConfirm
Reports and Changes
Whatagraph’s white-label reports, linked templates and scheduled PDF emails are built for agency client reporting. They show what happened; changing the campaign still happens by hand. Orphex does not offer white-label reports or a client portal, though through the MCP your assistant can write results into Google Sheets and Google Slides. Orphex covers what comes after the report: the fix, its preview and its record.
For example: An agency sends each client a monthly PDF from its reporting tool. During the month, the team uses Orphex to catch issues and make approved changes, and the change history shows the client what was changed and when.
How You Start
Whatagraph starts at €699/month billed annually, sold through a demo (as of September 2026). Orphex MCP starts free and self-serve; once changes are switched on for your workspace, Free includes 50 a month and Action ($149.99/month) 500; Read ($39.99/month) includes none. Web app packages are priced on request.
For example: An in-house team at $200K/month spend can connect Meta and Google on Orphex’s Free plan this afternoon, make up to 50 changes a month once they are switched on for the workspace, and decide later whether more are worth the Action plan.
Who Orphex Is Best For
Your team needs to act on performance, not only report it.
You want every change previewed, confirmed and recorded for each client account.
You want to start free and self-serve.
You want alerts and a Weekly Summary from the Orphex web app next to your reports.
White-label client reporting. Custom themes, a custom report domain and password-protected share links.
Report automation. Scheduled PDF emails with an approval step before delivery.
Frequently Asked Questions
Can Whatagraph change my campaigns?
No. As of September 2026 Whatagraph’s MCP writes only to its own reports, blends, metrics and agents.
Does Orphex have white-label reports?
Not as a client portal. Through the Orphex MCP your assistant can write results into Google Sheets and Google Slides. Agencies that send branded client reports every month use Orphex alongside a reporting tool.
Can two people approve a change in Orphex?
Yes, if your workspace requires it. The preview waits for the second approver before it can be confirmed.
Where can I approve changes?
In your AI assistant, or on the pending changes screen in the Orphex web app.
Connect your clients’ Meta and Google accounts to Orphex free. Once changes are switched on for your workspace (50 a month on Free, 500 on Action), every change is previewed, confirmed and recorded.
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