The Multi-Channel Marketing Platform for Paid Media Teams
Orphex is a multi-channel marketing platform for ad channels, not for email or SMS. It puts Meta, Google, TikTok, Microsoft, LinkedIn and more in one workspace and compares them by outcome. Through the Orphex MCP, you change each one through the same approval flow.
| Channel | Now | Suggested | Share |
|---|---|---|---|
| Meta | 46% | 40% | |
| Google Ads | 38% | 45% | |
| TikTok | 16% | 15% |
Multi-Channel, Meaning Ad Channels
“Multi-channel marketing platform” usually means a customer engagement hub that sends email, SMS and push messages along journeys. Orphex is the other kind. It sends no messages.
| Customer engagement hubs | Orphex | |
|---|---|---|
| Channels | Email, SMS, push and in-app messages | Ad platforms: Meta, Google, TikTok, Microsoft, LinkedIn and more |
| Main job | Send messages along customer journeys | Analyze paid channels, alert on them and change them |
| What it changes | Message sends and schedules | Budgets, bids, status and spending limits, as previews you confirm in the Orphex MCP |
| CRM and engagement data | Holds it | Reads HubSpot and Klaviyo; reads and writes Insider |
| Pick it when | You need journeys and messaging | You buy media on several ad platforms |
Engagement hub description from buyer’s guides and vendor pages ranking for this keyword; Orphex support from the Orphex MCP platform table. As of October 2026.
Every Channel in One Model
Each ad platform names and counts things its own way. Campaign mappings, custom groupings and custom metrics put Meta, Google and TikTok rows into one table under shared names, so you compare like with like.
Your chosen measurement source stays the reference. If you report on GA4, AppsFlyer or Adjust, Orphex reads it next to what each platform reports instead of picking a number for you.
- Context Summary and custom dashboards
- Custom metrics across channels
- Campaign mappings and custom groupings
- KPI boards with targets per channel
| Channel | Spend | ROAS | CPA |
|---|---|---|---|
| Meta | $84,100 | 3.1 | $29.40 |
| Google Ads | $69,300 | 3.9 | $24.10 |
| TikTok | $21,800 | 2.6 | $33.70 |
| Microsoft Ads | $7,200 | 3.5 | $26.00 |
Compare Channels by Outcome
Budget & Allocation view
Spend and results by channel side by side, so you can see where budget returns most.
Weekly Summary
In web app packages that include it, its default section aggregates every connected channel at campaign level, then lists wins, losses and suggested actions. It arrives by email.
Anomalies by channel
Each anomaly carries its marketing channel, so a drop on TikTok is not hidden by a good week on Meta.
Custom alerts by channel
Pick a metric, dimension, threshold and window, and send it to email, Slack, WhatsApp or Teams.
Change Any Channel From One Place
From Claude or ChatGPT through the Orphex MCP, you can change budgets, bids, status, spending limits and the objects around them, such as a new campaign or negative keywords, where the platform supports it.
Reading and changing are separate lists. Every listed platform can be read, and changes depend on the platform, your plan and whether changes are switched on for your workspace. Every change is a preview you confirm, with an optional second approver.
- Read and change: Meta, Google Ads, TikTok, Microsoft Advertising, LinkedIn, Pinterest, Snapchat, X
- Read only: Campaign Manager 360, Google Merchant Center, HubSpot, Klaviyo
For example: pause a TikTok ad group and lower a Meta ad set budget in the same conversation. Each one gets its own preview with the platform named, and each is sent only once it is confirmed.
Pause any ad set with CPA above $50 over the last 7 days.
These 4 ad sets match, so there are 4 previews, one per ad set. One is in a campaign you might not mean to touch, so I marked it.
| Ad set | CPA, 7 days | After confirm |
|---|---|---|
| Interest · Yoga | $71 | Paused |
| Broad · 35-54 | $64 | Paused |
| Lookalike 3% | $58 | Paused |
| Retargeting · Brand (check) | $52 | Paused |
One History for All Channels
Change history merges two records: what each ad platform logged, including edits people made in the platform’s own interface, and what was requested through Orphex, including requests that never reached a platform.
So when results move on Tuesday, you can see who changed what on Monday, on any channel, in one list.
- Daily budget $4,300 → $3,440 · confirmed by DenizOrphex
- Proposed by assistant in Claude · previewedOrphex
- Audience edited directlyAds Manager
- Status Paused → ActiveAds Manager
When Orphex Is Not the Right Pick
You need customer journeys
Orphex does not send email, SMS or push. Pair it with an engagement hub, and let Orphex read that data next to your ads.
You need second-by-second data
Each source refreshes on a schedule after the first pull. Updates arrive on a cadence, not the moment they change at the source.
You run a single ad channel
Cross-channel comparison is where Orphex helps most. Alerts, history and previews still apply on one channel, but the platform’s own tools may cover what you need.
Frequently Asked Questions
What is a multi-channel marketing platform?
Software for running and measuring marketing on several channels from one place. Some run messaging such as email, SMS and push. Others, like Orphex, run paid ad channels.
Does Orphex replace HubSpot, Braze or Insider?
No. Orphex does not send email, SMS or push. It reads HubSpot, Klaviyo and Insider next to your ad data, so results sit in one view.
What is the difference between multi-channel and cross-channel?
Multi-channel means you are present on several channels. Cross-channel means you compare and coordinate them. Orphex is built for the second: one model, one set of targets and one change history.
Which channels does Orphex support?
Orphex has 50+ integrations. Reading and making changes are separate: every listed ad platform can be read, and changes run through the Orphex MCP where the platform allows them.
How fresh is the data?
After the first pull, each source refreshes on a schedule. Updates arrive on a cadence, not the instant they change at the source.
Bring Every Ad Channel Into One View
Book a demo to see your channels side by side, or start on the MCP Free plan with 3 connections and ask Claude or ChatGPT how they compare.
