Stop risking your budget on gut feelings or purely aesthetic choices. Bridge the gap between data and design by finding your true winning formula.
Video, static, or carousel. We analyze every format.
With Orphex, you're building your marketing strategy around your own cross-platform data, real performance history, and account-specific context, not generic answers from a blank chat window.
Orphex's AI connects to 50+ marketing and analytics platforms including Google Ads, Meta, GA4, and TikTok, and analyzes your real campaign data, giving you account-specific recommendations instead of generic advice. You get timely insights (like what changed in your performance last week) and see patterns across your entire data stack.
Our customers manage over $30M in monthly ad spend through Orphex. Our AI is trained on real, cross-platform performance data instead of generic web content, so it has deep context into what actually drives ROAS for your business.
Orphex compares your data across every connected channel, finds the truth behind conflicting numbers, and identifies which creatives, audiences, and budget allocations are actually driving growth. This way you know exactly what to scale next.
Orphex turns raw creative data into decisions you can act on today.
Our AI analyzes your active ads in seconds, tagging critical elements like human presence, gender, framing, background, and specific CTA text.
Connects this visual anatomy directly with your bottom-line metrics like CPC, CTR, and ROAS.
Algorithmic detection of exactly which visual components (e.g., close-up face + red CTA button) trigger your conversions.
Want the full picture? Dive into your creative performance to see exactly what's driving results.
Who it’s for, what it does and how to start, in short answers.
| Who uses it? | Performance marketers and creative teams who produce many ad variations and want evidence, not taste, behind the next brief. |
|---|---|
| What need does it meet? | You usually know which ad won, not why. Creative AI tags each image, video and carousel ad (human presence, gender, framing, background, CTA text and more) and matches the tags to CTR, CPC and ROAS. |
| Which category is it in? | AI ad creative tagging and analysis software, part of the Orphex marketing analytics platform. |
| Benefits | See which visual elements show up in your best and worst ads, edit the label set to fit your brand, and turn the results into a production brief per campaign type and channel. |
| What are the alternatives? | Creative analytics tools such as Motion, Madgicx or Improvado's creative analytics add-on, or asking a general chatbot such as ChatGPT to review your ads. Orphex fits better when you want tags linked to your own spend and results across channels. |
| Why this software? | Tags are matched to your own performance data, you see the credit cost before a run starts, and if a label is wrong you can correct it by hand and later analysis uses your correction. |
| How do you use it? | Connect your ad accounts, choose the creatives, check the cost preview and start the labelling run. Then open the analysis to see which elements line up with better results, and create a production brief if you need one. |
| Pricing | Prices are not published on the site. Creative AI is included in the Pro plan and above. Labelling uses AI credits per asset (a video costs more than an image), the analysis and the production brief also use credits, and you see the estimated cost before you start. You get a quote in a demo. |
| Operating system | Web-based. Orphex runs in the browser at app.orphex.co, so there is nothing to install on Windows, macOS or Linux. |
| Technical requirements | A current version of Chrome, Edge, Safari or Firefox and connected ad accounts with image or video creatives, for example Meta Ads, Google Ads, TikTok Ads or Pinterest Ads. Videos need a downloadable file; a creative that is only a YouTube link is skipped. |
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