Understand What Truly Drives Creative Performance

Analyze and optimize your creative assets all in one place. Make data-driven decisions that maximize the impact of every campaign.

Your best-performing creative
stopped working.
You found out too late.

Creative fatigue is one of the most common causes of campaign performance drops, and one of the hardest to catch manually. By the time your ROAS slides and your CPC climbs, the damage is already done. Orphex monitors your creatives continuously so you can act before performance drops, not after.

Creative-Level Tracking

Every Creative, Every Platform, One Table

Monitor the performance of your creative assets across every connected platform. See CTR, ROAS, CPC, conversion rate, and engagement metrics at the creative level, not just the campaign level. No more waiting for weekly reports to find out what's working.

Creative Fatigue Detection

Catch The Drop Before It Costs You

Orphex monitors key fatigue signals including frequency, CTR decline, and engagement rate drops, and flags creatives that are losing momentum before they start draining your budget. You get an early warning, not a post-mortem.

Advanced Creative Insights

Don't Just See What Performed. Understand Why.

Orphex's Creative AI analyzes your ad creatives at the visual component level, tagging elements like setting, human presence, model gender, CTA copy, and text density, then matches those tags to performance data. The result: you don't just know which creative won. You know which visual elements made it win, and you can brief your next creative around that.

Instant Creative Reports

Your Creative Team Deserves Better Than A Spreadsheet.

Generate custom creative performance reports instantly, filtered by platform, format, date range, or campaign. Export them to Google Sheets or Excel, or add them to a dashboard your team can open. No more manual data pulls, no more misaligned expectations.

Who Uses It And How

Performance Marketers

Track creative performance at the asset level, catch fatigue early, and reallocate budget to what's working without waiting for the weekly debrief.

Creative Directors

Understand which visual patterns drive results and brief your team with performance evidence instead of opinions.

Agencies

Manage creative performance across multiple client accounts from one place. Deliver reports your clients can actually read, and recommendations they can actually act on.

See these wins in your kpi marketing dashboard, and which audiences respond best with our audience insights tool.

See Why Your Creatives
Win Or Lose

Connect your ad accounts and start getting creative insights in minutes.