Analyze and optimize your creative assets all in one place. Make data-driven decisions that maximize the impact of every campaign.
Creative fatigue is one of the most common causes of campaign performance drops, and one of the hardest to catch manually. By the time your ROAS slides and your CPC climbs, the damage is already done. Orphex monitors your creatives continuously so you can act before performance drops, not after.
Creative-Level Tracking
Monitor the performance of your creative assets across every connected platform. See CTR, ROAS, CPC, conversion rate, and engagement metrics at the creative level, not just the campaign level. No more waiting for weekly reports to find out what's working.
Creative Fatigue Detection
Orphex monitors key fatigue signals including frequency, CTR decline, and engagement rate drops, and flags creatives that are losing momentum before they start draining your budget. You get an early warning, not a post-mortem.
Advanced Creative Insights
Orphex's Creative AI analyzes your ad creatives at the visual component level, tagging elements like setting, human presence, model gender, CTA copy, and text density, then matches those tags to performance data. The result: you don't just know which creative won. You know which visual elements made it win, and you can brief your next creative around that.
Instant Creative Reports
Generate custom creative performance reports instantly, filtered by platform, format, date range, or campaign. Export them to Google Sheets or Excel, or add them to a dashboard your team can open. No more manual data pulls, no more misaligned expectations.
Track creative performance at the asset level, catch fatigue early, and reallocate budget to what's working without waiting for the weekly debrief.
Understand which visual patterns drive results and brief your team with performance evidence instead of opinions.
Manage creative performance across multiple client accounts from one place. Deliver reports your clients can actually read, and recommendations they can actually act on.
See these wins in your kpi marketing dashboard, and which audiences respond best with our audience insights tool.
Who it’s for, what it does and how to start, in short answers.
| Who uses it? | Performance marketers who manage many creatives, creative directors who want evidence for the next brief, and agencies that report creative results to clients. |
|---|---|
| What need does it meet? | Each platform reports creatives in its own interface, and campaign averages hide which ad does the work. Orphex tracks each creative's CTR, CPC, ROAS and conversion rate across connected platforms in one table. |
| Which category is it in? | Ad creative performance analytics software, part of the Orphex marketing analytics platform. |
| Benefits | Creative-level metrics instead of campaign averages, image, video and text creatives side by side, and creative reports filtered by platform, format, date range or campaign that you can export to Google Sheets or Excel or add to a dashboard. |
| What are the alternatives? | The ad platforms' own reports, creative analytics tools such as Motion or Madgicx, and spreadsheets. Orphex fits better when you want creative results next to your channel, audience and budget data in one place. |
| Why this software? | Creatives from every connected platform are measured on the same metric definitions, and when you need to know why a creative wins, Creative AI breaks it down by visual element. |
| How do you use it? | Connect your ad accounts, open Creative Performance, filter by platform, format or campaign and sort by the metric you care about before deciding which creatives to scale or replace. |
| Pricing | Prices are not published on the site. Creative-level data is included from the Growth plan up; the price depends on your channels and scale, and you get a quote in a demo. |
| Operating system | Web-based. Orphex runs in the browser at app.orphex.co, so there is nothing to install on Windows, macOS or Linux. |
| Technical requirements | A current version of Chrome, Edge, Safari or Firefox and connected ad accounts with running creatives. Data refreshes on a schedule (twice a day on Growth and Pro), not in real time. |
Connect your ad accounts and start getting creative insights in minutes.
