A Campaign Management Tool You Can Talk To
Orphex is a campaign management tool for ad accounts, not for email or task boards. Build and adjust Meta, Google Ads and TikTok campaigns from Claude or ChatGPT through the Orphex MCP. Every step is a preview you confirm, and new campaigns start paused.
Lower the Prospecting Broad budget by 20%.
Here is the change. Nothing has reached Meta yet.
| Ad set | Now | New |
|---|---|---|
| Meta · Prospecting Broad | $4,300/day | $3,440/day |
What This Campaign Management Tool Does, and What It Doesn’t
A campaign management tool helps a team plan, launch, adjust and track campaigns. Most tools sold under that name run email, social posts or project tasks. Orphex works inside your ad accounts through the Orphex MCP: it builds campaigns on Meta, Google Ads and TikTok, edits budgets, bids and targeting, and records every change it makes.
- CoveredBuilding Meta, Google Ads and TikTok campaigns
Campaign, ad set or ad group, creative and ad, each shown as a preview.
- CoveredEdits to live campaigns
Budgets, bids, status, schedules, targeting, negatives and placements, where the platform supports them.
- CoveredOther ad platforms
Microsoft Advertising, LinkedIn, Pinterest, Snapchat, X, Apple Search Ads and more take changes too, depending on plan and workspace.
- CoveredChange history across tools
Edits made in Ads Manager or Google Ads show up next to the ones requested through Orphex.
- Not coveredEmail, social posting and task boards
Use HubSpot, Mailchimp, Asana or similar for those. Orphex covers the ads.
- Not coveredUnattended rules
Orphex proposes each change. It does not run if-then rules on a schedule.
Launch a Campaign From a Conversation
Describe the campaign
Tell Claude or ChatGPT the objective, budget, audience and creative. On Google Ads that can be a Search, Performance Max, Demand Gen or app campaign; Meta and TikTok campaigns work the same way.
Review each preview
On Meta, the campaign, ad set, creative and ad arrive as four previews, one after another. Before proposing, Orphex can run a check that changes nothing and says whether the platform would accept it.
Confirm
Each preview carries the exact values that will be sent. A confirmation is tied to that one preview and expires after 15 minutes.
Check it, then switch it on
Everything is created paused, so you can look it over in Ads Manager or Google Ads before it spends. Each workspace has a daily allowance of new campaigns.
Edits to Live Campaigns, One Preview at a Time
Ask for a lower budget, a new bid strategy, a paused ad set, a tighter schedule or new negative keywords. Orphex reads the current value, shows old and new side by side and sends nothing until the preview is confirmed.
One preview holds one change, except where batching is the point: keyword packets on Google Ads and Apple Search Ads, bulk ads from a sheet on Google, Meta and TikTok, and 2 to 10 new Google Ads campaigns in one approval.
- Budgets, including lifetime budgets and high-demand periods on Meta
- Bids and bid strategies, including Google portfolio strategies
- Status: pause or resume campaigns, ad sets and ads
- Targeting, schedules and dayparting
- Negative keywords and placement exclusions
For example: asking for an ad set budget when the campaign above it owns the budget comes back blocked, with the reason, and nothing is written.
- Change
- Set ad set budget to $500/day
- Ad set
- Retargeting · Cart
- Reason
- The campaign above it owns the budget
Nothing was written. Change the campaign budget instead, or move the ad set.
Ways to Manage Ad Campaigns From an AI Assistant
Several connectors now write to ad accounts. They differ most in where approval happens and what you can see afterwards.
| Option | Platforms it changes | Where approval happens | New campaigns | Afterwards |
|---|---|---|---|---|
| Google Ads MCP (official) | None, read only | Not needed | Cannot create | Nothing to review |
| Meta Ads MCP | Meta only | In the AI client; Meta’s rules can limit actions per ad account | Created paused | Activity log tools |
| Supermetrics MCP (beta) | Google Ads, Meta, Microsoft, TikTok, LinkedIn, ChatGPT Ads, Snapchat | Approval link with an old and new diff; one mode needs no approval | Created paused | Campaign history with undo |
| Windsor.ai MCP | Google Ads, Meta, TikTok, LinkedIn, Microsoft, Amazon Ads, OpenAI Ads | The AI client’s own confirmation; no Windsor-side approval step found | Created paused | Audit log since July 2026; no one-click rollback |
| Orphex MCP | Google Ads, Meta, TikTok, Microsoft, LinkedIn, Pinterest, Snapchat, X, Apple Search Ads and more, on the Free and Action plans | A preview on Orphex’s side, confirmed in chat or the web app; optional second approver | Created paused | Merged platform and Orphex history; undo with stated limits |
Sources: Google Ads MCP repository and docs; Meta for Developers Ads MCP docs; Supermetrics MCP docs and changelog; Windsor.ai write-actions docs and changelog; Orphex MCP platform table. As of October 2026.
Approval That Fits How Your Team Works
By default, the person who asked can confirm their own change. If you set your assistant to “Always allow” Orphex, the assistant can confirm on its own, so choose that setting on purpose.
Where approval matters, require a second approver for one action type or for all of them. The requester’s own confirmation then stops counting, and the change waits in the web app’s pending changes screen until a teammate approves or rejects it. Proposing and approving both need at least the editor role, checked on every call.
One History, and an Undo With Clear Limits
Change history merges what the ad platform recorded, including edits people made in Ads Manager or Google Ads, with what was requested through Orphex. Rows are newest first and each one says where it came from.
Undo works like any other change: Orphex previews the reverse and you confirm it. A changed value such as a budget or a status goes back to what it was. An add or a remove gets the opposite action proposed. A new campaign usually cannot be undone, and a deletion never can, so Orphex suggests archiving instead.
- Daily budget $4,300 → $3,440 · confirmed by DenizOrphex
- Proposed by assistant in Claude · previewedOrphex
- Audience edited directlyAds Manager
- Status Paused → ActiveAds Manager
Measure What the Change Did
Impact Analysis compares a campaign’s results after a budget, bid strategy or launch change with a modelled baseline of what would have happened without it, and reports the difference with a significance check.
It uses AI credits and shows the credit cap before it runs. Reading data, previews, approved changes, undo and creating campaigns use no credits.
Dashed line: what Orphex expected without the change.
Frequently Asked Questions
What is a campaign management tool?
Software to plan, launch, adjust and track campaigns. Orphex does this for ad campaigns on platforms such as Meta, Google Ads and TikTok, not for email or project tasks.
Can Orphex launch campaigns on its own?
In the Orphex MCP, it prepares each step as a preview, and the campaign is created only when that preview is confirmed. New campaigns start paused. If your assistant is set to “Always allow” Orphex, it can confirm for you; requiring a second approver stops that.
Which platforms can it change?
Google Ads, Meta, TikTok, Microsoft Advertising, LinkedIn, Pinterest, Snapchat, X, Apple Search Ads and others marked for changes in the platform table, on the MCP Free and Action plans and depending on workspace settings.
Do I still need Ads Manager or Google Ads?
Yes. Orphex works next to them, and changes made there show up in Orphex’s change history.
Is it safe to let an AI assistant change my ads?
The preview is created on Orphex’s side and the confirmation is tied to that exact preview. Your role is checked on every call, and a workspace can require a second person to approve.
How much does it cost?
The Orphex MCP Free plan is $0: 3 connections, 250 reads and 50 changes a month. A workspace admin has to switch on assistant changes first. Read ($39.99 a month) reads and analyzes but does not make changes. Action is $149.99 a month with 500 changes a month. Web app plans are quoted in a demo.
Build Your Next Campaign in a Conversation
Start on the free MCP plan: read your accounts from Claude or ChatGPT and make up to 50 changes a month. Move to Action for more, or book a demo for the web app.
