Orphex vs Supermetrics

Who this page is for: For performance teams who already use Supermetrics to move ad data into Looker Studio or Sheets and are now weighing its AI and campaign tools. Both products can change your ad accounts from Claude or ChatGPT (on Orphex: 50 changes a month on Free, 500 on Action, once switched on for your workspace), so this page focuses on how the change is approved and what happens before and after it.

In short: Supermetrics moves data into BI tools and sheets, and its campaign changes are new and in early access. Orphex finds what changed in your Meta and Google accounts and helps you fix it: alerts and the Weekly Summary in the web app spot the issue, every change your assistant proposes is previewed and confirmed on Orphex’s side (Free or Action plan), and Impact Analysis measures the result.

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Which One Fits

Choose Orphex

If your spend is mostly on Meta and Google and you want the analysis, the change and the measurement in one place: alerts and the Weekly Summary find the problem, every change, on 25 platforms, is previewed and confirmed on Orphex’s side, and Impact Analysis shows what it did.

Choose Supermetrics

If your main need is moving data from many sources into Looker Studio, Sheets, Power BI or a warehouse.

Why Teams Look for a Supermetrics Alternative

An ad account can be set to “No human approval”, and then an assistant’s change goes straight to the platform.
Its Insights Agent is in beta and reads one source per dashboard, so questions across channels stay manual.
Nothing measures whether a change worked, so the next decision starts from a guess.

At a Glance

Facts about Supermetrics are from its own documentation and pricing pages, checked on 29 September 2026.

Feature	Orphex	Supermetrics
Data sources	50+ integrations; 25 of them also take changes	174 sources via MCP
AI in the app	Web app: Orpheus, Insights, Weekly Summary. MCP: a skill catalog with ready methods for weekly reviews, creative checks and budget proposals	Insights Agent (beta; Meta, Google Ads, GA4, TikTok, LinkedIn; one source per dashboard), Dashboard Agent, Studio
MCP clients	Claude, ChatGPT, Microsoft Copilot, Grok, Cursor; also Claude Code and Codex CLI	15+ clients, including Claude, ChatGPT, Copilot, Gemini Enterprise, Cursor, n8n
Changes to ad accounts	25 platforms, 15 of them ad platforms: Google Ads, Meta, TikTok, Microsoft Advertising, Apple Ads, LinkedIn, Pinterest, Snapchat, Reddit, X, OpenAI Ads and more. Also GA4, Tag Manager, Shopify, Insider, Google Sheets and Slides	Google Ads, Meta, Microsoft, TikTok, LinkedIn, ChatGPT Ads, Snapchat (beta, early access)
Where approval happens	Orphex’s side, every change: a preview, then a confirmation bound to it (15 minutes). Optional second approver on the web screen	Approval link on Supermetrics’ side, set per ad account. One of the modes is “No human approval”
Preview / readiness check	Before-and-after preview; separate readiness check that changes nothing	Old-to-new diff on the approval page; validation runs before approval
Change history and undo	Merged history (platform + Orphex); undo that previews the reverse change	Campaign history with undo
Second approver	Optional, per workspace	Not documented
Proactive alerts	Web app: anomaly detection; daily alerts by email, Slack, WhatsApp, Teams; Weekly Summary	Campaign Monitor (alpha): thresholds, broken URLs, naming checks via Slack or email
Creative analysis	Web app: Creative AI reads each image and video and ties its traits to results; Watchlist for competitor ads	Image recognition of creatives; creative fatigue analysis via Claude
Impact measurement	Impact Analysis (web app)	Not found
Pricing entry and where writes start	MCP Free $0 (250 reads, 50 changes a month), Read $39.99/mo, Action $149.99/mo (500 changes). Changes run once switched on for the workspace. Web app packages priced on request	From €49/mo (Starter). The pricing table lists MCP from Growth (€199/mo). Campaign management is free during early access

A check marks rows where Supermetrics has no equivalent.

Where Orphex Is Different

Who Approves a Budget Change

Supermetrics lets you choose, per ad account, whether a human approves budget changes or new campaigns. One of the choices is “No human approval”, and then an assistant’s change goes straight to the platform.

In Orphex, on the Free plan (50 changes a month) or the Action plan (500) and once changes are switched on for your workspace, every change has two steps. The assistant proposes the change and Orphex returns a preview with the current and new values read from the platform. Only a separate confirmation runs it, and that confirmation carries the exact preview you saw. If 15 minutes pass, the confirmation is reissued on the same preview. If you click “Always allow” for Orphex, your assistant can confirm too, so a workspace that wants a person on every change turns on the second approver: then the requester’s own approval doesn’t count.

For example: Your team spends $200K a month and wants to move 20% of Meta prospecting budget to Google Search. That is about $1,300 a day. In Orphex each budget is its own preview, old and new. If your workspace requires a second approver, the preview waits for a second person. A mistyped “200%” shows up in the preview before anything is written.

Where the Data Ends Up

Supermetrics’ core job is moving data: 174 sources into Looker Studio, Sheets, Power BI, warehouses and AI chats. Its Insights Agent answers “why” questions, and it is still in beta with one source per dashboard (as of September 2026).

Orphex starts from the question a media buyer asks on a Monday: what changed, and what should I do about it. In the Orphex web app, anomaly detection runs without anyone asking, and alerts check yesterday’s data and reach Slack, email, WhatsApp or Teams the next morning. The Weekly Summary lands every week.

For example: Meta CPA jumps on a Tuesday. With a data pipe, you find out when someone opens the dashboard. With the Orphex web app, the alert reaches the team’s Slack channel on Wednesday morning. The team then asks its assistant for the next step (for example, lowering the budget on the ad set that drove the jump), and it comes back as a preview.

Example

OrphexWed 08:15

Alert “Meta CPA above $45” triggered on yesterday’s data.

Campaign: Prospecting Broad · Condition: CPA above $45Yesterday: CPA $58.40, up 41% vs the previous 7 daysTriggered 2 times this weekAsk your assistant why.

Measuring Whether the Change Worked

A change is a guess until you measure it. We did not find an impact-measurement feature in Supermetrics (as of September 2026).

Impact Analysis in the Orphex web app estimates what would have happened without a change and shows the difference. It uses credits per detected effect, with a credit cap shown before it runs.

For example: Two weeks after the 20% shift from the first example, Impact Analysis estimates what Google Search and Meta prospecting would have done without the move and compares that with what happened, so the next budget decision starts from a measurement instead of a feeling.

Example

Impact Analysis · Budget shift to Google Search14 days after, vs expected without the change

Purchases+12%

CPA−9%

Spend±0%

Dashed line: what Orphex expected without the change.

Who Orphex Is Best For

Your spend is mostly on Meta and Google, and you want answers, not another dashboard.
You want every change previewed with live values and kept in one change history.
You want alerts and a Monday summary in the Orphex web app, without building anything.
You want to see what a budget move did, with Impact Analysis in the web app.

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When Supermetrics May Fit Better

Breadth of data. 174 sources via MCP.
Destinations. Looker Studio, Excel, Power BI, Snowflake and more. Orphex exports to Google Sheets and BigQuery.

Frequently Asked Questions

Can Supermetrics change my campaigns?

Yes. As of September 2026 its MCP can create, update, pause and change budgets on seven ad platforms, in beta and early access. You choose per ad account whether changes need approval.

What does Orphex do that Supermetrics does not?

On the Free plan (50 changes a month) or the Action plan (500), with changes switched on for the workspace, changes reach 25 platforms against its 7, and every change is previewed and confirmed on Orphex’s side, with no “no approval” mode. A readiness check can test a change without proposing it, and in the Orphex web app, Impact Analysis measures the result.

Is Orphex cheaper?

It depends on what you compare. Orphex MCP starts at $0 and includes 50 changes a month on Free and 500 on Action at $149.99/month, once changes are switched on for your workspace. Web app packages are priced on request. Supermetrics starts at €49/month, and adding an AI chat to a Looker Studio setup counts as a second destination (+€187/month on Growth, as of September 2026).

Do changes in Orphex cost credits?

No. On MCP plans, reads, previews, approved changes, undo and creating campaigns cost no credits. In the Orphex web app, Creative AI shows its credit cost first, Impact Analysis shows a credit cap and charges per detected effect, and each Orpheus message uses 1 to 3 credits.

Can you help us set up if we come from Supermetrics?

Yes. Our team helps you connect your ad accounts and get set up. Book a demo to start.

See Your Meta and Google Accounts through Orphex

Connect your accounts on the Free plan and ask your assistant about last week. Once changes are switched on for your workspace, the Free plan includes 50 a month and the Action plan 500, and each one waits for your confirmation.

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