KPI Tracking Software
for Marketing Performance

KPI tracking built around pace, not just progress. Know whether you will hit your goal before it is too late to course-correct.

A Completion Rate
Is Not a Warning System

60% toward your monthly goal with 10 days left tells you nothing. Needing to be at 70% by now to stay on pace tells you everything.

Most KPI dashboards show completion percentages. Orphex shows pace. The difference is whether you can still do something about it.

Pace-Aware Tracking

On Track or Off Track. Right Now.

Every goal tracked against where it needs to be today, not just where it started.

Orphex tracks every KPI with time-aware pacing. It knows how far through the period you are and whether your current trajectory gets you to goal. When you're falling off pace, it alerts you while there is still time to act.

Correct Metric Logic

Lower Is Better. And We Know That.

CPA and CPC targets work differently than revenue targets. Orphex handles both correctly.

Most KPI tools calculate pacing the same way for every metric. That breaks the moment your goal is to reduce CPA or lower CPC. Orphex applies the correct direction logic per metric so performance goals are tracked accurately regardless of whether higher or lower is the target.

Timely Alerts

Notified When You Can Still Fix It

There is no point in being told you missed a goal after the period ends.

When any KPI falls off pace, Orphex notifies the right person immediately. Not at end of month. Not at the weekly review. When there is still time to redirect budget, adjust bids, or change strategy before the goal period closes.

Set Your Goals. Let Orphex Tell
You When They're at Risk.

Book a demo and see pace-aware KPI tracking on your actual goals.

KPI Tracking Softwarefor Marketing Performance

A Completion RateIs Not a Warning System