KPI tracking built around pace, not just progress. Know whether you will hit your goal before it is too late to course-correct.
60% toward your monthly goal with 10 days left tells you nothing. Needing to be at 70% by now to stay on pace tells you everything.
Most KPI dashboards show completion percentages. Orphex shows pace. The difference is whether you can still do something about it.
Pace-Aware Tracking
Every goal tracked against where it needs to be today, not just where it started.
Orphex tracks every KPI with time-aware pacing. It knows how far through the period you are and whether your current trajectory gets you to goal. When you're falling off pace, it alerts you while there is still time to act.
Correct Metric Logic
CPA and CPC targets work differently than revenue targets. Orphex handles both correctly.
Most KPI tools calculate pacing the same way for every metric. That breaks the moment your goal is to reduce CPA or lower CPC. Orphex applies the correct direction logic per metric so performance goals are tracked accurately regardless of whether higher or lower is the target.
Period-End Forecast
There is no point in finding out you missed a goal after the period ends.
Every target shows whether it is on pace and where it is forecast to end the period, so you can act before month end.
Understand your creatives with our creative performance analysis, and go deeper with our product performance analysis software.
Who it’s for, what it does and how to start, in short answers.
| Who uses it? | Performance marketing teams and agencies that work to monthly or quarterly targets for spend, revenue, ROAS, CPA or conversions, and need to know mid-period whether they will hit them. |
|---|---|
| What need does it meet? | A completion percentage does not tell you whether you are on track. Orphex compares each target with where it should be today and forecasts the period end, so there is still time to change course. |
| Which category is it in? | Marketing KPI tracking and goal pacing software, part of the Orphex marketing analytics platform. |
| Benefits | Pace and a period-end forecast for every target, not just progress. Lower-is-better metrics such as CPA and CPC are scored in the right direction. Targets can be split by channel or campaign, uploaded from a CSV and repeated every month or quarter. |
| What are the alternatives? | Spreadsheets, BI dashboards such as Looker Studio or Databox, and the targets feature in data hubs such as Funnel. They show actuals well. Orphex fits better when you want pacing, a forecast and correct cost-metric logic without building the formulas yourself. |
| Why this software? | Pace is calculated from complete days only, so a half-ingested today does not pull the projection down. Ratio metrics such as ROAS are calculated from their totals (revenue divided by spend), not by averaging daily ratios. |
| How do you use it? | Connect your ad accounts, create a scorecard with a target per metric and period (or upload them as a CSV), and pick a breakdown if you need one. Orphex recalculates progress, pace and forecast every time new data arrives. |
| Pricing | Prices are not published on the site. KPI Tracking is included from the Growth plan up; the price depends on your channels and scale, and you get a quote in a demo. |
| Operating system | Web-based. Orphex runs in the browser at app.orphex.co, so there is nothing to install on Windows, macOS or Linux. |
| Technical requirements | A current version of Chrome, Edge, Safari or Firefox, at least one connected ad or analytics account, and the targets you want to track. Data refreshes on a schedule (twice a day on Growth and Pro), not in real time. |
Book a demo and see pace-aware KPI tracking on your actual goals.
