Facebook and Meta Ads Analytics You Can Act On
Orphex gives you Facebook and Meta ads analytics next to your measurement source and other channels, explains which creatives work, and lets you change campaigns from Claude or ChatGPT through the Orphex MCP, as previews you confirm.
Lower the Prospecting Broad budget by 20%.
Here is the change. Nothing has reached Meta yet.
| Ad set | Now | New |
|---|---|---|
| Meta · Prospecting Broad | $4,300/day | $3,440/day |
What Ads Manager Doesn’t Put Side by Side
Ads Manager shows Meta’s view of Meta. Orphex puts the same campaigns next to GA4, AppsFlyer or Adjust, and next to Google, TikTok and your other channels in the same table.
Meta and GA4 rarely match, because they use different attribution windows, models and counting rules. Orphex shows both and does not pick one for you.
- Meta next to your measurement source
- Meta next to your other ad channels
- One change history across people and tools
| Channel | Purchases | Cost per purchase | vs target $30 |
|---|---|---|---|
| Google Ads | 2,310 | $24.10 | |
| Meta | 2,860 | $29.40 | |
| TikTok | 650 | $33.70 |
Meta Ads Reporting Without Exports
Build dashboards and KPI boards on Meta data instead of exporting from Ads Manager. Track spend, impressions, clicks, CTR, CPC, CPM, conversions, CPA and ROAS by campaign, ad set and ad, against the targets you set.
The Weekly Summary arrives by email with the week’s moves, wins, losses and suggested actions. Organic data from your Facebook pages and Instagram account can be read too.
| Channel | Spend | ROAS | CPA |
|---|---|---|---|
| Meta | $84,100 | 3.1 | $29.40 |
| Google Ads | $69,300 | 3.9 | $24.10 |
| TikTok | $21,800 | 2.6 | $33.70 |
| Microsoft Ads | $7,200 | 3.5 | $26.00 |
Why a Creative Works
Creative AI reads each image and video and labels what it shows: subject, colors, style, promotion and call to action. Those labels are tied to CTR, CPC and ROAS, so you can see which traits go with your better ads.
Use it before the next creative brief. Labelling uses credits per asset, and the cost is shown before it runs.
For example: you can check whether ads that carry a promotion label have a lower CPC across your account than ads without one.
Audiences That Convert, and the Next Audience
See how audience segments perform by age, gender, city and device. For Instagram, you can also break down your business account’s audience by age, gender, city or country.
When a segment works, build the next one through the Orphex MCP: a lookalike or a rule-based audience on Meta, proposed and confirmed like any other change. Shopify customer segments can also be sent to Meta after a count-only preview that shows how many people match without exposing who they are.
| Segment | Spend share | ROAS |
|---|---|---|
| Women 25–34 | 31% | 4.2 |
| Women 35–44 | 22% | 3.6 |
| Men 25–34 | 18% | 2.1 |
| Men 18–24 | 9% | 1.2 |
Change Meta From Claude or ChatGPT
Ask for the change
Campaign or ad set budget, bid strategy, spend cap, status, schedule or targeting, a duplicate, a creative swap, or catalog products.
Read the preview
Orphex shows the exact before and after. A new Meta campaign takes four previews and confirms, one campaign per request, and it is created paused.
Confirm
Every change is a preview you confirm. If your assistant is set to always allow Orphex, it can confirm on its own, so turn on a second approver for budgets and other changes where approval matters.
Find it in history
The change is recorded next to edits made directly in Ads Manager. Deletes cannot be undone, so Orphex suggests archiving instead.
Measure the Change You Just Made
After a budget or bid change on a Meta campaign, run Impact Analysis on it. It compares the campaign with a modelled counterfactual and tells you whether the effect is significant, how large it is and the 95% interval.
Impact Analysis uses credits for each effect it detects. Reads, previews and approved changes through the MCP use no credits.
Dashed line: what Orphex expected without the change.
Alerts Worth Setting for Meta
CPA above a threshold on an ad set
Fires when cost per acquisition stays above your limit over the window you choose.
Spend above plan on a campaign
Catches an overspend before the week is over.
CTR falling on an ad
An early sign that a creative may need replacing.
Where alerts go
Email, Slack, WhatsApp or Teams, at each alert’s own cadence.
Frequently Asked Questions
How do I do Facebook Ads reporting?
Decide which questions the report must answer, pull spend, results and cost per result by campaign, ad set and ad, compare them with your measurement source and a target, and add what changed. Orphex does the pulling and the weekly write-up.
Is there a free Facebook Ads reporting tool?
Ads Manager is free. The Orphex MCP Free plan is $0 too: 3 connections, 250 reads and 50 changes a month. A workspace admin has to switch on assistant changes first.
Why do Meta and GA4 numbers not match?
They use different attribution windows, models and counting rules. Orphex shows both side by side and does not pick one for you.
Can Orphex change my Meta campaigns?
Yes, as a preview you confirm. New campaigns are created paused. Deletes cannot be undone, so archiving is suggested instead. Through the MCP, a workspace admin has to switch on assistant changes; the Free plan includes 50 changes a month and the Action plan 500.
How is this different from Meta’s own tools for AI assistants?
Meta’s tools cover Meta. Orphex adds your other channels, a preview tied to your confirmation, an optional second approver, one change history and Impact Analysis after the change.
Can I white-label Meta reports for clients?
No. Orphex has no white-label reports or client portal. Agencies keep a client-reporting tool for branded reports.
Connect Meta and Ask Your First Question
Start on the MCP Free plan and ask Claude or ChatGPT about your Meta account, or book a demo to see the web app on your own campaigns.
