- Consolidate your key marketing metrics in one dashboard.
Summary
- Explore AI-powered strategies for marketing optimization.
Recommendations
- Centralize and optimize your creative assets easily.
Creative Dashboard
- Get actionable insights across all marketing channels.
Marketing insights
- Understand your audience better with detailed analyses.
User Insights
- Indentify top performers and areas for improvement.
Product Insights
- Simplify analytics with customizable, in-depth reports.
Reporting
- Enhance marketing efficiency with advanced tools.
Tools
Solution
Whether you're scaling an e-commerce brand, managing enterprise-level challenges or providing high-end agency services, arm yourself with the data-driven intelligence to thrive in the digital landscape.
Resources
Read our blog posts, find out more about our product feaures and updates.
Make every minute count
with data-driven
decisions
Take control of your marketing campaigns with easy data integration, strategic insights and actionable recommendations.
Your success is our success
What is Orphex?
Orphex is an innovative digital marketing and user behavior analytics platform designed to empower businesses with data-driven insights and actionable recommendations across various marketing channels and data platforms. At Orphex, our mission is to provide businesses with the clarity they need to confidently navigate the digital landscape. By seamlessly integrating and interpreting complex data from various platforms, we offer AI and ML-powered clear, actionable insights. This ensures that every decision made is both deliberate and impactful.
All Your Marketing and User Data in a Single Platform!
Orphex transforms messy and disorganised data into detailed analyses and actionable insights in minutes. Seamlessly integrating with major platforms such as Google Ads, Meta, GA4, TikTok, Adjust and more, it provides a holistic overview of your entire marketing landscape.
Using advanced ML algorithms and AI, it comprehensively analyses your marketing performance, user behavior and budget allocation and offers improvement actions to make strategic decisions.
Powerful Growth Solutions
Offers a unified view of campaigns spanning platforms such as Meta, Google, TikTok and all other integrated advertising channels, and provides critical insights into the performance trends of these campaigns over time.
Using our machine learning algorithms, we analyse complex data from various platforms and provide clear, actionable recommendations. With these recommendations, we simplify your decision-making process and help you achieve more effective results.
This feature ensures that you are not caught off guard by sudden changes in your digital marketing campaigns. Receive real-time notifications when there is a significant increase or decrease based on the percentage thresholds you define.
Provides a comprehensive view of changing search behavior over time and seasons, allowing businesses to discern the primary interests of their target audiences and refine their marketing initiatives for higher ROI.
By offering a unified, data-backed lens into the performance of your creatives across platforms, this analysis eliminates guesswork and empowers decision-making.
User Analyses enables optimisation of marketing strategies to reach the right audience by identifying key factors such as specific devices or browsers.
"Amidst loss in siloed platforms, fragmented data, and blind spots; Orphex brings cross-platform visibility. Now, on one platform, we see the whole picture, eliminating siloed unsighted decision-making. Orphex provides actionable recommendations for every stage of the customer journey, across all marketing processes handled by different teams. With Orphex empowering every stakeholder to make data-driven decisions, we now manage digital marketing holistically."
Arda Genç
Chief Digital Officer"The team at Edenred was in search of a solution adept at handling our complexities, one that could meet our precise needs. Orphex fulfilled this need perfectly. Gone are the days of juggling multiple platforms; Orphex has centralized our analytics, saving us an invaluable amount of time. It’s not just about the time saved; it's about the substantial financial savings too. At Edenred, we start each day with a clear advantage with Orphex."
Zeynep Ege Dura
Head Of Marketing