Orpheus is an AI-powered marketing intelligence designed to transform how you interact with data. Instead of digging through static dashboards, you simply ask a question. On-demand and in seconds, it scans massive datasets to deliver the exact analysis, table, or strategic insight you need to make your next move.
Trusted by Data-Oriented Marketing Teams Managing $30M+ in Monthly Ad Spend
Supercharge Yourself as a
Digital Marketer
- Ask Anything, Get Insights Instantly
From ad creatives to customer behavior, get instant strategic insights and clear actions for every part of your business.
- Your Time Deserves Better
Stop wasting hours on analysis. Hire Orpheus as your 24/7 analyst to turn complex data into winning strategies.
- Use One Engine, Get Unified Insights
Orpheus connects your ecosystem to see hidden patterns across all platforms that human eyes miss.
Solutions For
Manage More Clients with Ease
Handle more clients with ease using an AI assistant that simplifies campaign management and enhances results without increasing your team size.
Orpheus at a Glance
Who it’s for, what it does and how to start, in short answers.
| Who uses it? | Marketers, founders and agency teams who want answers from their marketing data without building reports or writing SQL. |
|---|---|
| What need does it meet? | Getting an answer from data usually means opening several dashboards or waiting for an analyst. Orpheus answers questions in plain language from your connected accounts and returns tables and charts. |
| Which category is it in? | AI marketing analytics assistant (conversational analytics), built into the Orphex platform. |
| Benefits | Ask about campaigns, creatives, products or customers and get tables, charts and lists, plus suggested next steps such as a budget shift or the creatives to review. Orpheus can also prepare an alert or a KPI target, which is saved only when you press confirm; it does not change your ad accounts. |
| What are the alternatives? | General chatbots such as ChatGPT or Claude connected to ad data through MCP connectors (Supermetrics, Pipeboard), and in-app assistants such as Funnel AI or Madgicx's AI Marketer. Orpheus fits better when you want answers built on Orphex's own analyses and your workspace's metric definitions. If you prefer working in Claude or ChatGPT, Orphex also has an MCP connector. |
| Why this software? | It works on your workspace's data and metric definitions, not general web content, and answers come from the same numbers you see on your Orphex dashboards. |
| How do you use it? | Open Orpheus in the Orphex app, ask a question in your own words (for example, which Meta ad sets lost ROAS last week) and narrow the answer with follow-up questions. |
| Pricing | Prices are not published on the site. Orpheus is included in the Pro plan and above. Each message uses AI credits, more for questions that process more data, and the app shows how many credits each reply used. You get a quote in a demo. |
| Operating system | Web-based. Orphex runs in the browser at app.orphex.co, so there is nothing to install on Windows, macOS or Linux. |
| Technical requirements | A current version of Chrome, Edge, Safari or Firefox and an Orphex workspace with connected ad or analytics accounts. |
Frequently Asked Questions
Orpheus is more than a chatbot; it’s a visual decision engine. It handles everything from complex table generation to creative benchmarking across all your platforms. Whether you need a deep dive into a specific SKU’s profitability or a comparison of your top-performing ad visuals, Orpheus visualizes the path to your next winning strategy. You ask the question, and Orpheus builds the analysis including charts, tables, and lists.
Orpheus works with 50+ marketing, measurement and e-commerce platforms within the Orphex ecosystem. From global ad networks and social media channels to your store’s analytics, it unifies all your data streams into a single marketing intelligence engine.
Not at all. Orpheus is built to remove the barrier between you and your data. You don't need to know SQL, master complex dashboards, or wait for a report from an analyst. By simply using natural language you receive professional-grade analysis in seconds.
Orpheus goes beyond 'what happened' to tell you 'what to do next.' It identifies underperforming segments, suggests budget reallocations, and pinpoints exactly which creative or SKU needs your attention. It’s not just an analyst; it’s a strategic partner that helps you execute with clarity.
