Orphex shows which audience segments actually drive results across channels and connects those findings to budget and creative decisions.
Most tools show you who showed up. Orphex shows you who converts, where, and what to do next.
Cross-Channel Conversion
Conversion data by audience segment, across all your channels in one view. Not reach. Conversion.
Orphex aggregates audience performance across channels so you can see which segments deliver results, not just which demographics are being reached. Reach and conversion are different things. Orphex shows you the one that matters.
Who it’s for, what it does and how to start, in short answers.
| Who uses it? | Performance marketers and media buyers who target by age, gender, location or device and want to know which segments convert, not only which ones are reached. |
|---|---|
| What need does it meet? | Each platform reports its segments in its own interface, mostly by reach. Orphex puts conversions, cost, CPA and ROAS per segment from your channels side by side. |
| Which category is it in? | Audience analytics and segment performance software, part of the Orphex marketing analytics platform. |
| Benefits | Compare age, gender, location and device segments on conversions and cost across Google Ads, Meta and TikTok, plus TikTok interest, behaviour and search-term segments and the results of your Meta custom audiences. |
| What are the alternatives? | Native breakdowns in Meta Ads Manager and Google Ads, GA4 audience reports, and reporting tools such as AgencyAnalytics or Whatagraph. Orphex fits better when you need the same segment compared across channels in one view. |
| Why this software? | Segments are judged on results such as conversions, CPA and ROAS, not reach, and every channel uses the same metric definitions. |
| How do you use it? | Connect your ad accounts, open Audience Insights, pick the period and the segment type (age, gender, location or device) and sort by the metric you care about. Use the segments that stand out to adjust targeting or budget in the platform. |
| Pricing | Prices are not published on the site. Audience Insights is included in the paid plans and is not part of the free Start-up plan. The price depends on the channels you connect and your scale, and you get a quote in a demo. |
| Operating system | Web-based. Orphex runs in the browser at app.orphex.co, so there is nothing to install on Windows, macOS or Linux. |
| Technical requirements | A current version of Chrome, Edge, Safari or Firefox and ad accounts that report demographic breakdowns, such as Meta Ads and Google Ads. Segment detail depends on what each platform shares, and very small segments may be withheld by the platform. |
Book a demo and see Orphex's Audience Insights applied to your campaigns.
