PPC Management Software That Finds Waste and Shows You the Fix
Orphex is PPC management software for Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, Pinterest, Snapchat, X and Apple Search Ads. It finds waste in search terms, placements and demographics, paces budgets, alerts you to changes and writes the weekly report. Every fix is a preview you confirm in the Orphex MCP.
What PPC Management Software Does, and How Orphex Does It
PPC management software helps you run pay-per-click campaigns across ad platforms. It surfaces insights, alerts you when something moves, points out opportunities, makes changes and reports results. Orphex does all five across search and social. On the automation side it proposes each change in the Orphex MCP for a person to confirm and does not run unattended rules.
- CoveredInsights
Detected problems and opportunities, each with its impact and a written explanation.
- CoveredAlerts
Anomaly detection, health checks and custom alerts to Slack, Teams, WhatsApp or email.
- CoveredOpportunities
Search terms, placements, demographics and budgets worth a change.
- PartlyAutomation
Orphex prepares the change and a person confirms it. No unattended if-then rules.
- CoveredReporting
Dashboards, KPI boards with pace and a written Weekly Summary by email.
- Not coveredWhite-label client reports
Not offered. Agencies can pair Orphex with a client reporting tool such as AgencyAnalytics or Whatagraph.
Where PPC Waste Hides
Search terms
Search, Shopping, Dynamic Search Ads and Performance Max terms on Google. Negatives go back through the Orphex MCP as one packet of up to 1,000 keywords on Google Ads and Apple Search Ads, and one per preview on Microsoft Advertising, Pinterest and Yandex Direct.
Placements
Where Google Display, Video and Demand Gen ads ran. Exclude a placement for a whole campaign or for one ad group.
Demographics
Google age ranges, genders, income ranges or parental status that spend without converting can be excluded.
Locations
Location exclusions on Microsoft Advertising, at campaign or ad group level.
Google’s recommendations
Apply or dismiss each one as a preview, and turn auto-apply on or off per recommendation type.
Tracking
A broken tag looks like a bad campaign. Tag Manager’s change history shows which edit broke it.
Bids and Budgets, With Pacing
Through the Orphex MCP, change budgets on Google Ads, Meta, TikTok, Microsoft Advertising, LinkedIn, Pinterest, Snapchat, X and others, and bid strategies on Google, Meta and TikTok, each as a preview. Budget pacing and forecasting show where spend will land by the end of the period.
The Budget & Allocation view forecasts how each campaign responds to more or less budget and proposes a shift that keeps your total the same. KPI boards track each target’s pace and forecast, so you see a miss coming while there is still time.
| Channel | Now | Suggested | Share |
|---|---|---|---|
| Meta | 46% | 40% | |
| Google Ads | 38% | 45% | |
| TikTok | 16% | 15% |
Monitoring You Don’t Have to Watch
Anomaly detection compares results with your account’s usual range and flags a day once its data is complete, about two days later. Health checks look for setup problems. Custom alerts check yesterday’s data against the thresholds you set and go to Slack, Microsoft Teams, WhatsApp or email the next morning.
Data refreshes on a schedule rather than continuously. An alert tells you when to look, and your assistant can then read the affected campaigns and propose the fix.
For example: an alert on Meta CPA for your prospecting campaigns, sent to the paid media channel in Slack the next morning, with the CPA and its % change. Ask your assistant or Orpheus afterwards which ad sets drove the jump.
Alert “Meta CPA above $45” triggered on yesterday’s data.
A PPC Reporting Tool Included
Dashboards and custom dashboards cover every connected channel, with your own metrics, groupings and campaign mappings. KPI boards show progress, pace and a forecast against each target.
The Weekly Summary arrives by email every week with highlights, KPI cards and suggested actions. Through the Orphex MCP, your assistant can also write a table into Google Sheets or build slides in Google Slides. There is no white-label option.
| Channel | Spend | ROAS | CPA |
|---|---|---|---|
| Meta | $84,100 | 3.1 | $29.40 |
| Google Ads | $69,300 | 3.9 | $24.10 |
| TikTok | $21,800 | 2.6 | $33.70 |
| Microsoft Ads | $7,200 | 3.5 | $26.00 |
Safety Built Into Every Change
The preview is created on Orphex’s side, and a confirmation is tied to that exact preview. It expires after 15 minutes, and an open request lapses after 24 hours. Before proposing, Orphex can run a check that changes nothing and says whether the platform would accept the change.
If you set your assistant to “Always allow” Orphex, it can confirm on its own. Where that isn’t acceptable, require a second approver per action type, and the requester’s own confirmation stops counting. Every request lands in one change history next to edits made in the platforms, and undo is previewed like any other change.
What It Costs
The MCP has public plans. The web app is quoted for your channels and scale.
| Plan | Price per month | Connections | Reads per month | Changes per month | Users and workspaces |
|---|---|---|---|---|---|
| MCP Free | $0 | 3 | 250 | 50 | 1 user, 1 workspace |
| MCP Read | $39.99 | 25 | 2,000 | Not included | 10 users, 3 workspaces |
| MCP Action | $149.99 | 100 | 2,000 | 500 | 10 users, 3 workspaces |
| MCP Enterprise | Custom | Custom | Custom | Custom | Custom |
| Web app | Quoted in a demo or the pricing wizard | Depends on plan | Depends on plan | Depends on plan | Depends on plan |
Source: mcp.orphex.co pricing, monthly billing (yearly billing is also offered). One connection is one account or data source. As of October 2026.
Frequently Asked Questions
What is PPC management software?
Software that helps you run pay-per-click campaigns: find waste and opportunities, monitor changes, adjust bids and budgets, and report results. Orphex does this across search and social ad platforms.
Does Orphex run automated rules?
No unattended rules. Orphex finds the issue, prepares the fix in the Orphex MCP and shows it as a preview for a person to confirm. For bidding you can change the platform’s bid strategy the same way.
Which ad platforms does it support?
50+ integrations. Changes are supported on Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, Pinterest, Snapchat, X, Apple Search Ads, Yandex Direct and others in the platform table, on the MCP Free and Action plans and depending on workspace settings.
Is there a PPC reporting tool included?
Yes: dashboards, KPI boards and a written Weekly Summary by email, plus exports to Google Sheets and Slides through the Orphex MCP. There is no white-label option.
Can agencies manage several clients?
Yes, with workspaces and roles. MCP Read and Action include 3 workspaces and 10 users; web app limits depend on the plan.
How much does it cost?
Web app plans are quoted through the pricing wizard or a demo. The MCP starts free: the Free plan includes 50 changes a month, which a workspace admin has to switch on. The Action plan, at $149.99 a month, includes 500 changes a month.
Clean Up Your PPC Accounts This Week
Start free: read your accounts from Claude or ChatGPT and make up to 50 changes a month. Move to Action for more changes, or book a demo for the full web app.
