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Frequently Asked Questions

What is Orphex?

Orphex is an innovative digital marketing and user behavior analytics platform designed to empower businesses with data-driven insights and actionable recommendations across various marketing channels and data platforms. At Orphex, our mission is to provide businesses with the clarity they need to confidently navigate the digital landscape. By seamlessly integrating and interpreting complex data from various platforms, we offer clear, actionable insights. This ensures that every decision made is both deliberate and impactful.

How does Orphex work?

Orphex integrates with various digital platforms to collect and analyze marketing data. Using advanced algorithms and analytics, it identifies critical performance outcomes, uncovers hidden opportunities, and provides actionable insights. This enables users to make data-driven decisions, efficiently optimize marketing strategies, and improve ROI.

How can Orphex help improve my digital marketing campaigns?

Orphex offers a range of powerful features including in-depth keyword and creative insights, alerts, anomaly detection and more to help you optimize your campaigns, identify areas for improvement, and adjust your strategy accordingly. It does all this by unifying data from all your digital platforms into a centralized view, providing a holistic understanding of your marketing efforts. Beyond just data presentation, Orphex helps you make informed decisions quickly and accurately by providing actionable recommendations, automates complex analytical tasks, creating efficiencies in both time and cost, gives you accurate results quickly, and allows you to deploy resources more strategically. Instead of controlling multiple platforms, with Orphex you get a cohesive, unified experience and align strategies across channels. What's more, the insights and adjustments you get from Orphex can improve campaign results, leading to better engagement and higher ROI.

Is Orphex suitable for all types of businesses?

Orphex is tailored for enterprises across all spectrums, whether startups, mid-sized firms, or industry giants. If you're keen on enhancing your digital marketing outcomes and unlocking new avenues for expansion, Orphex is your trusted partner. Our packages respond to different spending budgets and session-based requirements, providing an ideal solution for every business goal and scale.

Can Orphex integrate with tools and panels?

Yes, Orphex provides seamless integration with an extensive array of third-party tools and panels, including Google Analytics, Google Ads, Meta, TikTok, Adjust, Appsflyer, Bigquery, and more. This compatibility ensures that businesses can consolidate and analyze data from various sources effortlessly, granting them a comprehensive view of their marketing campaigns and empowering them to optimize their strategies based on unified insights.

How secure is my data with Orphex?

Keeping your data secure is a top priority for Orphex. We use advanced encryption methods and adhere to strict security standards, so you can trust that your information will remain private and protected every step of the way.

Is there a free trial available for Orphex?

Orphex doesn't provide a free trial. However, you're welcome to request a demonstration of our platform to witness firsthand its capabilities in enhancing your digital marketing endeavors. Reach out to us to arrange access to a demo account!

How can I get started with Orphex?

To get started with Orphex, simply reach out to our dedicated support team. They will guide you through the registration process, provide an overview of our platform, and ensure you have all the resources you need to optimize your digital marketing campaigns. Don't hesitate to ask for a demo account to experience the Orphex advantage firsthand!

How does Orphex differ from other digital marketing products?

Orphex stands out in the digital marketing landscape due to its advanced algorithms and a unique focus on actionable insights. While many tools provide data, Orphex goes a step further to ensure that the information is not only accurate but also immediately usable, helping businesses refine their strategies in real-time. Integration with a myriad of platforms and our dedication to data security further sets Orphex apart, offering a comprehensive solution tailored for today's marketing challenges.

Is Orphex suitable for small businesses?

Absolutely! Orphex is crafted to be intuitive and adaptable for businesses of all scales. With its user-friendly interface and in-depth reporting, it seamlessly aids in monitoring campaigns and pinpointing growth opportunities, no matter the size of your team or budget.

How frequently do I need to use Orphex to see results?

Utilizing Orphex consistently will offer the most precise insights into your campaigns. The frequency with which you use Orphex will depend on your specific goals and objectives. Additionally, Orphex further supports your optimization efforts by sending daily anomaly emails and weekly suggestion reports directly to your inbox, ensuring you're always up-to-date and can act promptly. For deeper trends and advanced optimizations, consistent engagement over an extended period is recommended.

Is Orphex only useful for PPC campaigns?

While Orphex is highly effective for PPC campaigns on platforms like Google Ads and TikTok, it can also be used to optimize your overall digital marketing strategy. By analyzing your keyword performance and identifying new opportunities, you can enhance your SEO efforts and drive more traffic to your website. Its holistic approach ensures that businesses get a 360-degree view of their entire digital marketing landscape.

Can we manage our campaigns by taking direct action through Orphex?

No, Orphex primarily functions as an analytics and insights tool, providing you with actionable data and recommendations to optimize your digital marketing campaigns. While you can't directly manage campaigns within Orphex, the insights it offers empower you to make informed decisions in your primary campaign management platforms.

Is there an extra monthly cost of using the Orphex panel?

No, the cost of using the Orphex panel is included in your subscription. There are no hidden or extra monthly fees for accessing and utilizing the panel's features. All functionalities and updates are covered within the agreed-upon subscription plan.

How does Orphex benefit in a time when cookies are blocked?

In light of growing restrictions on cookies, the efficacy of Orphex becomes even more pronounced. While some may question the volume of users targetable or the data sent to platforms like GA4 based on cookie preferences, the reality is that as challenges with cookies escalate, the insights and actions derived from Orphex become increasingly essential and efficient. Furthermore, Orphex has already incorporated mechanisms to work seamlessly with your first-party data from platforms like BigQuery. Even in the absence of cookies, numerous advantages of our product persist. We've consciously evolved Orphex to be prepared for a world that leans away from cookie dependence, ensuring that marketing data is utilized to its fullest potential.