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Privacy Policy

Last Updated: 09.04.2023

ORPHEX TECH LIMITED (“Orphex”, “we”, “us”, or “our”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy describes how we collect, use, store, and share your personal information when you use our Orphex product and related services (collectively, the “Services”). By using our Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Services.

1. Information We Collect and How We Use It

When you use our Services, we may collect the following types of personal information:

a. Account Information: When you create an account to use our Services, we may collect your name, email address, and password.

b. Usage Data: We may collect information about your usage of our Services, such as the features you use, the duration of your sessions, and the pages you view. We use this information to analyze trends, administer the Services, and improve their overall performance and user experience.

c. Google API Data: We access your Google API data, such as Google Ads, Google Analytics, and Google Search Console data, to provide our Services. This data may include your campaign, ad group, keyword, search query, and performance metrics, among other data. We use this data to generate analyses, reports, and recommendations for you, as well as to optimize your digital marketing campaigns.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of improvado.io, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data processed: Cookies; Usage Data.
Place of processing: United States – Privacy Policy - Opt Out

Google Ad Manager (Google LLC)

Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. In order to understand Google’s use of data, consult Google’s partner policy.

Personal Data processed: Cookies; Usage Data.

Place of processing: United States - Privacy Policy

Google OAuth (Google Inc.)

Google OAuth is a registration and authentication service provided by Google Inc. and is connected to the Google network.

Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy

Google Cloud (Google Inc.)

The companies where we obtain third-party services transmit the data to Google servers through API, and the required transactions are completed on this server.

Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy

d. Third-Party Data: We may also access data from other third-party advertising platforms, such as Meta Ads, TikTok, Criteo, and RTB House, to provide our Services. This data may include campaign, ad group, keyword, and performance metrics, among other data.

e. Cookies and Similar Technologies: We use cookies and similar technologies to remember your preferences, track your usage of our Services, and improve your user experience. You can manage your cookie settings through your browser settings.

We use your personal information for the following purposes:

i. To provide, maintain, and improve our Services;

ii. To communicate with you and provide customer support;

iii. To personalize and enhance your user experience;

iv. To generate analyses, reports, and recommendations for you;

v. To optimize your digital marketing campaigns;

vi. To monitor the usage of our Services and detect, prevent, and address technical issues;

vii. To fulfill our legal obligations, resolve disputes, and enforce our agreements.

2. Google API Services User Data Policy

When you grant us access to your Google API data, we comply with the Google API Services User Data Policy and its additional requirements for specific API scopes. In accordance with this policy, we:

a. Only access, use, and store your Google API data as necessary to provide our Services, and we never sell your data to third parties.

b. Protect your Google API data with appropriate security measures, including encryption, access controls, and data retention policies.

c. Provide you with control over your Google API data, allowing you to revoke our access to your data at any time through your Google Account settings.

d. Promptly delete your Google API data from our systems if you revoke our access or if we no longer need the data to provide our Services.

3. Sharing Your Personal Information

We do not sell your personal information to third parties. We may share your personal information with our service providers, affiliates, and partners as necessary to provide our Services, comply with our legal obligations, resolve disputes, and enforce our agreements.

About Personal Information Protection

Orphex establishes this privacy policy for the handling of registration information, including personal information of users of the services provided by Orphex. We will strive to protect personal information based on the following policy in accordance with the Personal Information Protection Law.

Overview of Operator: ORPHEX TECH LIMITED

Acquisition and content of personal information

Personal information defined in this privacy policy refers to information that can identify a specific individual, such as name, date of birth, address, telephone number, fax number, and email address.

Purpose of use of personal information

Orphex will not use personal information for any purpose other than the following:

(1) Verification of the customer’s identity (including confirmation of ID and PW if forgotten)

(2) Contact from the operator to the customer for product and service provision, etc.

(3) Useful information through direct mail and other means from the operator to the customer

Third-party commissioning

If Orphex commissions a third party to handle personal information within the scope of the above-mentioned purposes of use, we will conduct a strict investigation of the third party and perform appropriate management and supervision to prevent leakage of personal information.

Disclosure of personal information to third parties

Orphex will not disclose personal information to third parties without the consent of the individual concerned. However, this does not apply in the following cases:

(1) When providing personal information to an external service operating company for collaboration with this service

(2) When Orphex needs to cooperate in carrying out duties stipulated by laws and regulations by a national agency or local public entity or a person commissioned by them, obtaining consent from the individual may impede the performance of such duties.

(3) Other cases permitted by laws and regulations

Management of personal information

Orphex will maintain the accuracy of customer’s personal information and manage it securely.

Change, correction, and deletion of personal information

If Orphex receives a request from the individual concerned to disclose, change, correct, suspend use, or delete personal information based on the Personal Information Protection Law, we will promptly disclose, change, correct, suspend use, or delete the registered personal information within a reasonable range after confirming that the request is from the individual concerned.

Revision of privacy policy

Orphex will review and improve the privacy policy as necessary and revise it. The revised privacy policy will be promptly posted by Orphex by a method determined by us.

The use and transfer of information received from the Google API in Orphex will comply with the Google API Service User Data Policy, including limited usage requirements.

Contact for Personal Information Protection

Inquiries can be made on our website, www.orphex.co. You can also reach us at info@orphex.co to get information on how we protect your personal information.

4. Your Rights and Choices

Depending on your location and applicable laws, you may have certain rights with respect to your personal information, such as the right to access, correct, delete, or restrict the processing of your data, and the right to data portability.

a. Erase or delete all or some of your content in your Orphex account. You can reach us at info@orphex.co to request deletion of your data.

b. Change or correct Personal Data. You can manage your account and the content contained in it, as well as edit some of your Personal Data, through your profile page.

c. Restrict use. You can restrict our use of your data; however, restricting our use may prevent your access to features of our Service that require us to make use of your Personal Data as described in this Privacy Policy.

d. Transfer. To the extent your Personal Content is processed by automated means, you may request your Personal Content be provided to you in a format, if technically feasible, that can be transferred to another provider.

e. Information. You have the right to request information about the Personal Data we hold about you and how we process it.

If you have any questions or concerns about this Privacy Policy or your rights, please contact us at info@orphex.co.

5. Data Retention and Security

We retain your personal information for as long as necessary to provide our Services, comply with our legal obligations, resolve disputes, and enforce our agreements. We take reasonable precautions to protect your personal information from unauthorized access, disclosure, or loss, including implementing appropriate security measures such as encryption, access controls, and data retention policies.

6. International Data Transfers

Your personal information may be transferred to, stored, and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws, but we will always take appropriate measures to protect your personal information in accordance with this Privacy Policy.

7. Children’s Privacy

Our Services are not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will promptly delete such information from our records.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make any material changes, we will notify you by email or by posting a notice on our website. Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the revised Privacy Policy.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at info@orphex.co.

10. Data Protection Authority

If you are located in the European Union or the United Kingdom, you have the right to lodge a complaint with your local data protection authority regarding our processing of your personal information. Please find the contact details of your local data protection authority at the following link: https://edpb.europa.eu/about-edpb/board/members_en

By using our Services, you acknowledge and agree to this Privacy Policy and our processing of your personal information in accordance with its terms.