Metrics moved after your change but was it really you?
Move beyond simple before/after numbers. Prove exact causality behind budget shifts, seasonality, or campaign updates with statistical rigor.
Google Ads3 placements convert 2.3x above account average but are capped by budget.
Traditional dashboards show you that sales went up, but not why. Standard attribution models fail to answer the most critical question: What would have happened if you did nothing?
Understand whether changes to your campaigns, adsets, or adgroups actually drove the performance you’re seeing or whether it would have happened anyway. Orphex isolates external noise (seasonality, baseline trends) to find the absolute truth.
No more mental math translating percentages. Get clear, absolute numbers directly: "This change added 1,466 extra conversions over 7 days." Make data-driven decisions with flat metrics, not ambiguous percentages.
Orphex automatically constructs a statistically sound counterfactual baseline. It predicts how your campaigns would perform without the modification, allowing you to measure the exact incremental lift.
Orphex automatically filters out weekends, holidays, and natural organic traffic to find your true baseline before any ad modification.
The moment a campaign shifts, our engine simulates the alternative reality: How would this ad group perform if you did nothing?
By overlaying actual performance against the simulation, Orphex extracts the exact incremental revenue directly caused by your action.
You doubled the budget on a top-performing Meta adset, but ROAS dropped. Did it drop due to creative fatigue, or did you just reach the saturation point? Causal Impact isolates the exact effect of your budget scale.
When you launch a new Advantage+ campaign or change your bidding strategy, you need to know if the transition period actually delivered incremental value or just reallocated organic traffic.
See how you can save more time and optimize your budget.
