The intelligent solution that reduced manual reporting to seconds.

About the Brand

Beymen, Turkey's premier luxury fashion and lifestyle destination, has placed data-driven and dynamic decision-making at the core of its strategy. With the e-commerce marketplace model it launched in 2022, Beymen has further strengthened its leadership in the luxury fashion space.

Challenge
Beymen.com's robust campaign structure and high-volume operations created a comprehensive management need on the reporting side.

Extensive Campaigns: The large number of campaigns running simultaneously across Retail and Marketplace channels required intensive data processing for reporting.
Diverse Data Sources: Consolidating revenue data from different platforms such as App and Web into a central view was a key priority.
Repetitive Processes: Reapplying similar reporting steps repeatedly created room for improvement in operational efficiency.
Growing Demand: Faster and more dynamic reporting solutions emerged as a new requirement to support strategic decision-making.

Solution
The Orphex team developed a reporting solution tailored to Beymen.com's needs. Throughout this process, custom labels were created at different levels and data from multiple campaigns and channels was grouped accordingly.

Custom Label Assignments and Groupings:

Custom labels were assigned within Orphex to segment campaigns running across different channels into the breakdowns needed for analysis.

Streamlining Reporting Processes:

The existing reporting structure was integrated into Orphex and restructured with a clean, unified view that provides instant access to all historical and current campaign-level data.

Custom Metrics:

Data that was previously consolidated manually from different platforms such as App and Web is now automatically unified under a single metric set called Aggregated Metrics. This minimized the risk of error while enabling faster and more reliable analysis.

Results

Operational Efficiency: Manual reporting processes were reduced to seconds, significantly lightening the workload for teams.
Faster and More Reliable Decision-Making: Teams gained instant access to the breakdowns and metrics they needed, accelerating data-driven decision processes.
Data Integrity and Strategic Support: The risk of errors from manual data collection was eliminated, and consolidated dashboard outputs became a key enabler for strategic decisions.

Key Highlights

Part of the weekly reporting process was automated.
The need for manual work on multi-layered breakdowns was reduced.
Instant data access accelerated the speed at which marketing decisions were made.

More Work

Beymen.com x Orphex: From Complex Operational Processes to Real-Time Decisions